Southeast Asia Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity

October 2023 | 152 pages | ID: SDCD05BCBFF6EN
GMD Research

Abstracts

Southeast Asia augmented reality and virtual reality market will grow by 34.0% annually to approach $94.14 billion in 2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, e-commerce, and healthcare domain.

Highlighted with 44 tables and 72 figures, this 152-page report “Southeast Asia Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Southeast Asia augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Southeast Asia augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Industry Vertical, End User, and Region.

Based on Technology, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Augmented Reality (AR)
• Marker-based Augmented Reality (Passive Marker, Active Marker)
• Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
• Other Technologies
• Virtual Reality (VR)
• Nonimmersive Technology
• Semi-Immersive Technology
• Fully Immersive Technology

Based on Offering, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Other Hardware
• Software
• Software Developer Kits
• Cloud-based Solutions
• Services

By Device Type, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• AR Devices
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Smart Glasses
• Handheld Devices and Others
• VR Devices
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall

By Industry Vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

By End User, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Consumer
• Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:

• Singapore
• Thailand
• Indonesia
• Malaysia
• Vietnam
• Taiwan
• Philippines
• Rest of Southeast Asia

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Apple Inc.

Atheer, Inc.

Blippar Ltd.

Catchoom Technologies, S.L.

EON Reality, Inc.

Facebook Inc.

Google, LLC

HP Development Co., L.P.

Intellectsoft LLC

Leap Motion, Inc.

Lumus Ltd.

Magic Leap, Inc

Microsoft Corp.

Niantic Inc.

Nintendo Co., Ltd.

Oculus VR, LLC

Optinvent S.A.

Popar Co., Ltd.

Qualcomm Technologies Inc.

Samsung Co., Ltd.

Sony Corporation

Total Immersion

Universal mCloud Corp. (NGRAIN)

Virtuix

Vuzix Corp.

Wayray AG

Wikitude GmbH

Zappar Ltd.

Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Contents

1 INTRODUCTION

1.1 Industry Definition and Research Scope
  1.1.1 Industry Definition
  1.1.2 Research Scope
1.2 Research Methodology
  1.2.1 Overview of Market Research Methodology
  1.2.2 Market Assumption
  1.2.3 Secondary Data
  1.2.4 Primary Data
  1.2.5 Data Filtration and Model Design
  1.2.6 Market Size/Share Estimation
  1.2.7 Research Limitations
1.3 Executive Summary

2 MARKET OVERVIEW AND DYNAMICS

2.1 Market Size and Forecast
  2.1.1 Impact of COVID-19 on World Economy
  2.1.2 Impact of COVID-19 on the Market
  2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 SEGMENTATION OF SOUTHEAST ASIA MARKET BY TECHNOLOGY

3.1 Market Overview by Technology
3.2 Augmented Reality (AR)
  3.2.1 Marker-based AR
  3.2.2 Markerless AR
3.3 Virtual Reality (VR)
  3.3.1 Nonimmersive Technology
  3.3.2 Semi-Immersive Technology
  3.3.3 Fully Immersive Technology

4 SEGMENTATION OF SOUTHEAST ASIA MARKET BY OFFERING

4.1 Market Overview by Offering
4.2 Hardware
  4.2.1 Sensors
  4.2.2 Semiconductor Component
  4.2.3 Displays and Projectors
  4.2.4 Position Trackers
  4.2.5 Cameras
  4.2.6 Other Hardware
4.3 Software
  4.3.1 Software Developer Kits
  4.3.2 Cloud-based Solutions
4.4 Services

5 SEGMENTATION OF SOUTHEAST ASIA MARKET BY DEVICE TYPE

5.1 Market Overview by Device Type
5.2 AR Devices
  5.2.1 Head-Mounted Display (HMD)
  5.2.2 Head-Up Display (HUD)
  5.2.3 Smart Glasses
  5.2.4 Handheld Devices and Others
5.3 VR Devices
  5.3.1 Head-Mounted Display (HMD)
  5.3.2 Gesture-Tracking Device
  5.3.3 Projector & Display Wall

6 SEGMENTATION OF SOUTHEAST ASIA MARKET BY INDUSTRY VERTICAL

6.1 Market Overview by Industry Vertical
6.2 Gaming & Entertainment
6.3 Industrial & Manufacturing
6.4 Aerospace & Defense
6.5 Healthcare
6.6 Education
6.7 Automotive
6.8 Retail & Marketing
6.9 Other Verticals

7 SEGMENTATION OF SOUTHEAST ASIA MARKET BY END USER

7.1 Market Overview by End User
7.2 Consumer
7.3 Enterprise
  7.3.1 Large Enterprises
  7.3.2 Small- & Medium-sized Enterprises (SMEs)

8 SOUTHEAST ASIA MARKET 2022-2032 BY REGION

8.1 Overview of Southeast Asia Market
8.2 Singapore
8.3 Thailand
8.4 Indonesia
8.5 Malaysia
8.6 Vietnam
8.7 Taiwan
8.8 Philippines
8.9 Other Regions

9 COMPETITIVE LANDSCAPE

9.1 Overview of Key Vendors
9.2 New Product Launch, Partnership, Investment, and M&A
9.3 Company Profiles
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
RELATED REPORTS

List Of Tables

LIST OF TABLES

Table 1. Snapshot of Southeast Asia Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032
Table 2. World Economic Outlook, 2021-2031
Table 3. World Economic Outlook, 2021-2023
Table 4. Scenarios for Economic Impact of Ukraine Crisis
Table 5. Main Product Trends and Market Opportunities in Southeast Asia Augmented Reality and Virtual Reality Market
Table 6. Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 7. Southeast Asia Augmented Reality Market by Technology, 2022-2032, $ mn
Table 8. Southeast Asia Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn
Table 9. Southeast Asia Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn
Table 10. Southeast Asia Virtual Reality Market by Technology, 2022-2032, $ mn
Table 11. Southeast Asia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 12. Southeast Asia Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn
Table 13. Southeast Asia Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn
Table 14. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn
Table 15. Southeast Asia Augmented Reality Market by Device, 2022-2032, $ mn
Table 16. Southeast Asia Virtual Reality Market by Device, 2022-2032, $ mn
Table 17. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 18. Southeast Asia Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn
Table 19. Southeast Asia Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn
Table 20. Southeast Asia Augmented Reality and Virtual Reality Market by Region, 2022-2032, $ mn
Table 21. Singapore Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 22. Singapore Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 23. Singapore Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 24. Thailand Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 25. Thailand Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 26. Thailand Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 27. Indonesia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 28. Indonesia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 29. Indonesia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 30. Malaysia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 31. Malaysia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 32. Malaysia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 33. Vietnam Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 34. Vietnam Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 35. Vietnam Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 36. Taiwan Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 37. Taiwan Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 38. Taiwan Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 39. Philippines Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 40. Philippines Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 41. Philippines Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 42. Apple Inc.: Company Snapshot
Table 43. Apple Inc.: Business Segmentation
Table 44. Apple Inc.: Product Portfolio

List Of Figures

LIST OF FIGURES

Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. Southeast Asia Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032
Figure 4. Southeast Asia Augmented Reality and Virtual Reality Market, 2022-2032, $ mn
Figure 5. Impact of COVID-19 on Business
Figure 6. Primary Drivers and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million
Figure 8. World Digital Gaming Market, 2022-2032, $ bn
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country
Figure 10. Primary Restraints and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market
Figure 11. Investment Opportunity Analysis
Figure 12. Porter’s Fiver Forces Analysis of Southeast Asia Augmented Reality and Virtual Reality Market
Figure 13. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue
Figure 14. Southeast Asia Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)
Figure 15. Southeast Asia Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn
Figure 16. Southeast Asia Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn
Figure 17. Southeast Asia Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn
Figure 18. Southeast Asia Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn
Figure 19. Southeast Asia Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn
Figure 20. Southeast Asia Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn
Figure 21. Southeast Asia Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn
Figure 22. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue
Figure 23. Southeast Asia Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)
Figure 24. Southeast Asia Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn
Figure 25. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn
Figure 26. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn
Figure 27. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn
Figure 28. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn
Figure 29. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn
Figure 30. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn
Figure 31. Southeast Asia Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn
Figure 32. Southeast Asia Augmented Reality and Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn
Figure 33. Southeast Asia Augmented Reality and Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn
Figure 34. Southeast Asia Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn
Figure 35. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue
Figure 36. Southeast Asia Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)
Figure 37. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn
Figure 38. Southeast Asia Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn
Figure 39. Southeast Asia Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn
Figure 40. Southeast Asia Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn
Figure 41. Southeast Asia Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn
Figure 42. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn
Figure 43. Southeast Asia Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn
Figure 44. Southeast Asia Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn
Figure 45. Southeast Asia Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn
Figure 46. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue
Figure 47. Southeast Asia Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%)
Figure 48. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn
Figure 49. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn
Figure 50. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn
Figure 51. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn
Figure 52. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn
Figure 53. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn
Figure 54. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn
Figure 55. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn
Figure 56. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue
Figure 57. Southeast Asia Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)
Figure 58. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Consumer, 2022-2032, $ mn
Figure 59. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn
Figure 60. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Large Enterprises, 2022-2032, $ mn
Figure 61. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn
Figure 62. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Region, 2022 and 2032, % of Revenue
Figure 63. Contribution to Southeast Asia 2023-2032 Cumulative Market by Region, Value ($ mn) and Share (%)
Figure 64. Augmented Reality and Virtual Reality Market in Singapore, 2022-2032, $ mn
Figure 65. Augmented Reality and Virtual Reality Market in Thailand, 2022-2032, $ mn
Figure 66. Augmented Reality and Virtual Reality Market in Indonesia, 2022-2032, $ mn
Figure 67. Augmented Reality and Virtual Reality Market in Malaysia, 2022-2032, $ mn
Figure 68. Augmented Reality and Virtual Reality Market in Vietnam, 2022-2032, $ mn
Figure 69. Augmented Reality and Virtual Reality Market in Taiwan, 2022-2032, $ mn
Figure 70. Augmented Reality and Virtual Reality Market in Philippines, 2022-2032, $ mn
Figure 71. Augmented Reality and Virtual Reality Market in Rest of Southeast Asia, 2022-2032, $ mn
Figure 72. Growth Stage of Southeast Asia Augmented Reality and Virtual Reality Industry over the Forecast Period