New Product Development: EcoNord Waste Management, Marketing Strategy
The report explains the marketing strategy of EcoNord bin lifters in terms of their product features, logo and life cycle stage. Their Ansoff analysis is done and BCG matrix is developed after those marketing objectives and promotional tools are analyzed. Risks analysis is undertaken and the financial performance is examined. Cont... (1000 words of this report)
Introduction
8. PRODUCT ANALYSIS
Product features (POD)
Product Life cycle analysis
Logo and Stimuli message
9. STRATEGIC MARKETING PLANNING
Ansoff Analysis
BGG Matrix
10. MARKETING COMMUNICATION PLAN
SMART Objectives
Proposed promotional Mix
Time and budget analysis
Matrices to evaluate communication plans
11. OPERATIONAL PLAN
Organizational structure
Risk management
Financial plan
References
8. PRODUCT ANALYSIS
Product features (POD)
Product Life cycle analysis
Logo and Stimuli message
9. STRATEGIC MARKETING PLANNING
Ansoff Analysis
BGG Matrix
10. MARKETING COMMUNICATION PLAN
SMART Objectives
Proposed promotional Mix
Time and budget analysis
Matrices to evaluate communication plans
11. OPERATIONAL PLAN
Organizational structure
Risk management
Financial plan
References
