Marketing Strategy of New Product: EcoNord Waste Management System

January 2017 | 15 pages | ID: MA1087E5E31EN
Sadia Saeed

Abstracts

The marketing strategy of ECONORD is discussed in this report. This company provides facilities in industry of waste management in Europe. Policies of marketing and methods are evaluated by considering various factors such as SWOT analysis, competitive analysis, marketing strategy, commodity attributes and marketing issues. (3000 words of this report)

Contents

Introduction
Company overview
EcoNord
Waste management industry in UK
Electronic bin lifters
Competitor Analysis
Terberg
Company overview
Types of lifters
Zoeller
Company overview
Bin lifters Types
Problem with hydraulic bin lifers
4. SWOT Analysis
4.1. Strengths
4.2. Weakness
4.3. Opportunities
4.4. Threats
5. Customers:
6. Competitive Advantage
7. Marketing objectives
Marketing tactics
9. Marketing strategy
9.1. International marketing strategy
9.2. International marketing strategy goals
9.3. Export and licensing
Indirect Export
Licensing
9.4. Marketing Mix Decisions in International Marketing
Product:
Price:
Place (also known as distribution):
Promotion:
References