Marketing Plan of Audi (2000 words)
Audi is one of the sub divisions of Volkswagen, it has main office in Ingolstadt in Germany, it has production facilities in China, Hungry, Germany and Belgium, and the products are Audi (Q5, A 4, A3 and A5). In Kuwait the dealer is Fouad Alghanim & Sons Automotive and they deal in all products of Audi officially. In this report a detailed marketing plan of Audi in Kuwait is explained.
Introduction
Mission
Vision
History
Target Market
Segmenting on basis of Demographic
Segmenting on basis of Psychographic
Segmenting on basis of Geographic region
Business Portfolio
Competitors
Competitive advantage (positioning and differentiation)
Product Life Cycle stage
Pricing Strategy
Promotional Strategies
Channel of distribution
Conclusion and Recommendations
References
Mission
Vision
History
Target Market
Segmenting on basis of Demographic
Segmenting on basis of Psychographic
Segmenting on basis of Geographic region
Business Portfolio
Competitors
Competitive advantage (positioning and differentiation)
Product Life Cycle stage
Pricing Strategy
Promotional Strategies
Channel of distribution
Conclusion and Recommendations
References
