Kuwait Flour Mills & Bakeries Company - Market Expansion

July 2022 | 22 pages | ID: KC0DE4C3065EN
Sadia Saeed

Abstracts

The Kuwait Flour Mills and Bakeries Company are providing eatable products such as oils, bakery products, flour, macaroni and flour products from many years in Kuwait. The company has a monopoly in Kuwait and now the company is planning to expand the business. The main objective of this report is to explore probable opportunities available for the Kuwait flour Mills and Bakery Company. The market selected for expansion is Rwanda.

In this reports, PESTLE analysis, cultural factors, COO, competitive analysis and strategic recommendations have been discussed in detail. The Rwandan market is selected for introducing eatable products as Rwandans are poor and starving. (continued...)wordcount of word: 3000 words

Contents

Executive Summary
Introduction
Identification
Nature of products
Macro analysis of Rwanda
Competition
Potential size and profitability estimation of Rwanda Market
Growth trends
Expected change in industry
Cultural Profile
Comparison of cultures
Country of Origin
Country of Origin
Consumer Ethnocentrism
Consumer Animosity
Consumer misidentification
Consumer affinity
Market segmentation, target marketing and positioning
Segmentation
Market targeting
Positioning
Entry Modes
Strategic Recommendations
Foreign Direct Investment
Marketing mix strategies
Conclusion
References
Appendix