Value chain, Porter five forces model and economic Attributes Framework of Nike

July 2022 | 8 pages | ID: V7AB3B6C4423EN
Sadia Saeed

Abstracts

Nike Inc is an international American company that offers products and services in Europe, Asia, America, Japan and China. Converse, Hurley, Nike, and Jordan brand are main brands of the company. Self-governing suppliers make and distribute the products and services of Nike Inc. The company is committed in the manufacturing, marketing, designing, developing and distributing of apparel, shoes, accessories, tool, and other facilities. Nike Inc is one of biggest retailers of shoes and clothing in whole world and headquarter of the company is situated in metropolitan area of Portland. In 1964, the company was incorporated by two independent proprietors. Various retailing stores are operated by company with the Niketown name as well. Nike Inc is providing employment services to more than 45000 people in various nations (Cutrini, 2011). The industry of Apparel and footwear is growing rapidly. In this report, we will analyze the value chain analysis of Nike Inc, Porter’s Five forces model and economic attributed frame work in order to know the developing position of Nike Inc and industry. (continued...)wordcount of report: 1500 words

Contents

Introduction of Nike Inc
Economic Analysis of the Indusry
Value Chain Analysis
Primary activities
Inbound Logistics
Operations
Outbound logistics
Marketing and sales
Services
Support activities
Infrastructure of the company
Human Resource Management
Technology and development
Procurement
Porter’s Five Force Model
Rivalry
Threat of substitutes
Threat of new entry
Bargaining power of suppliers
Bargaining power of buyers
Economic Attributes Framework
Demand
Supply
Manufacturing
Marketing
Financing and investment
conclusion
Refrences