DTH Industry in India - SWOT Analysis
Overview
With India’s GDP increasing at a remarkable rate the economy is also undergoing remarkable development. With developments across all the sectors and industries, the Entertainment & Media industry is also not far behind. It is currently estimated at INR 450 billion with a CAGR of 18 per cent over the next 5 years.
Televison is the fastest growing segment with the penetration of television sets increasing year on year. Terms which were once alien to Indians like DTH, Digital Cable, IPTV are suddenly finding presence in the country’s journals. India is expected to overtake Japan as Asia’s largest Direct To Home market.
The DTH service market in India has emerged as one of the most lucrative markets. The industry has been witnessing tremendous growth in India for the past few years, thanks to huge investments by existing as well as new players. The Indian DTH industry has already crossed the 30 Million-mark for subscriber base as the quality of service delivered by DTH is superior, compared to cable or any other medium.
The Indian DTH Industry is currently in the growth phase and expected to attract a large number of subscribers in near future.
Scope of the report
With India’s GDP increasing at a remarkable rate the economy is also undergoing remarkable development. With developments across all the sectors and industries, the Entertainment & Media industry is also not far behind. It is currently estimated at INR 450 billion with a CAGR of 18 per cent over the next 5 years.
Televison is the fastest growing segment with the penetration of television sets increasing year on year. Terms which were once alien to Indians like DTH, Digital Cable, IPTV are suddenly finding presence in the country’s journals. India is expected to overtake Japan as Asia’s largest Direct To Home market.
The DTH service market in India has emerged as one of the most lucrative markets. The industry has been witnessing tremendous growth in India for the past few years, thanks to huge investments by existing as well as new players. The Indian DTH industry has already crossed the 30 Million-mark for subscriber base as the quality of service delivered by DTH is superior, compared to cable or any other medium.
The Indian DTH Industry is currently in the growth phase and expected to attract a large number of subscribers in near future.
Scope of the report
- Industry at a glance
- Contains a study of the major internal and external factors affecting the industry in the form of a SWOT framework
- Gain insight into the industry in terms of the opportunities and threats that will augment and restrict its growth
- Get knowledge about the forte of the industry which will help it to ride in the lead
TABLE OF CONTENTS
OVERVIEW
SWOT ANALYSIS
1.STRENGTHS
1.1 Increased high definition services
1.2 Declining content acquisition cost
1.3 Rural penetration
2. WEAKNESS
2.1 Multiple Taxation
2.2 Capital Intensive Industry
2.3 Lack of exclusive content
2.4 Average Revenue per User (ARPU)
2.5 Transponder Limitations
2.6 Technical glitches
3.OPPORTUNITIES
3.1 Increasing number of TV households
3.2 Increasing pace of digitization
3.3 Increasing disposable income
4. THREATS
4.1 Development of technology may turn DTH services obsolete
4.2 Competition from other TV distribution players
4.3 Adverse regulatory changes
4.4 Slowdown in economic growth
4.5 Set Top Box shortage
OVERVIEW
SWOT ANALYSIS
1.STRENGTHS
1.1 Increased high definition services
1.2 Declining content acquisition cost
1.3 Rural penetration
2. WEAKNESS
2.1 Multiple Taxation
2.2 Capital Intensive Industry
2.3 Lack of exclusive content
2.4 Average Revenue per User (ARPU)
2.5 Transponder Limitations
2.6 Technical glitches
3.OPPORTUNITIES
3.1 Increasing number of TV households
3.2 Increasing pace of digitization
3.3 Increasing disposable income
4. THREATS
4.1 Development of technology may turn DTH services obsolete
4.2 Competition from other TV distribution players
4.3 Adverse regulatory changes
4.4 Slowdown in economic growth
4.5 Set Top Box shortage
LIST OF FIGURES AND TABLES
Figure 1 Content acquisition cost (% of subscription revenue, 2009-2011)
Figure 2 Rural penetration of DTH (%, 2008-2011)
Figure 3 ARPU (INR/month, 2010-2015E)
Figure 4 Pay TV subscribers (mn, 2010-2015)
Table 1 Standard Definition v/s High definition
Figure 1 Content acquisition cost (% of subscription revenue, 2009-2011)
Figure 2 Rural penetration of DTH (%, 2008-2011)
Figure 3 ARPU (INR/month, 2010-2015E)
Figure 4 Pay TV subscribers (mn, 2010-2015)
Table 1 Standard Definition v/s High definition
