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Company Study of Pangda Automobile Trade Co., Ltd.,2011

March 2012 | 11 pages | ID: C015A80E452EN
ResearchInChina

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Pangda Automobile Trade Co., Ltd. is a large automobile marketing enterprise focusing on the trade of automobiles. It originally attached to Tang Shan Jidong Material Group Co., Ltd. with its predecessor “Tang Shan Jidong Mechanical and Electrical Equipment Co., Ltd.” can be traced back to the Luan Country Materials Bureau Electrical Equipment Company established in 1988, with 1,048.6 billion of registered capital, and the legal representative is Qinghua Pang.

Pangda can sell 92 car brands in Europe, America, Japan, South Korea and China:

52 sedan brands including Benz, Audi, Subaru, Volkswagen, Honda, Toyota, Hyundai, etc.;
16 truck brands including Auman, Jiefang, Sinotruck, etc;
13 mini-bus brands including Wuling, Hafei, Jiabao, etc;
6 agricultural vehicle brands including Shifeng, Wuzheng, etc;
5 construction machinery brands including Lovol, XCMG, etc.

Starting from 2004, Pangda has been engaged in the general distribution of Subaru in the eight provinces in North China, being one of the three general distributors of SUBARU in China. As of Dec.31st, 2010, Pangda had owned 102 Subaru car stores.

At the end of 2011, the company has established 1257 sales outlets in 26 provinces, cities and autonomous regions of China and Mongolia. Its subsidiaries and affiliates as well as branches of subsidiaries is over 1525 including 984 automobile special shop (661 4S shops: including 511 passenger cars), 273 automobile markets of all kinds.

The dealer network of Pangda spreads especially in North China and Northeast China. Till Dec.31st 2010, Pangda had possessed 66 passenger vehicle sales outlets in Beijing, sharing 7.13% in the company’s all car sales outlets.
1. PROFILE

2. REVENUE STRUCTURE

3. ANALYSIS OF GROSS MARGIN

4. SALES STATUS

5. PANGDA’S EXPANSION OF FINANCIAL LEASE BUSINESS CAUSED CAPITAL CHAIN TENSION

SELECTED CHARTS

Operating Revenue and Net Profit of Pangda, 2007-2011
Operating Revenue of Pangda by Business, 2009-2011
Auto Sales Business Revenue Structure of Pangda, 2008-2011
After-sale Service Business Revenue Structure of Pangda, 2008-2011
Gross Margin of Main Businesses of Pangda, 2008-2011
Auto Sales Business Gross Margin of Pangda (by Product), 2008-2011
After-sale Service Business Gross Margin of Pangda (by Business), 2008-2011
Sales Outlets Number of Pangda Group, 2010-2011
Auto Sales Volume of Pangda, 2008-2011
Sales Outlets Number of Pangda Group, 2010-2011


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