Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

Date: September 6, 2016
Pages: 143
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Publisher: MarketsandMarkets
Report type: Strategic Report
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ID: P950EBAB815EN
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Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021
“Increased mobile marketing by marketers and application developers is driving the growth of the premium A2P and P2A messaging market”

MarketsandMarkets: The premium A2P and P2A messaging market size is estimated to grow from USD 55.49 billion in 2016 to USD 71.60 billion by 2021, at a CAGR of 5.23% from 2016 to 2021. Increased mobile marketing by marketers and application developers, growth in mobile payment and mobile banking applications, ability to receive messages without data connection, and rapid increase in mobile subscriber base are some of the driving forces of the premium A2P and P2A messaging market.

“Among the applications, CRM services to have the maximum market size during the forecast period”

CRM services segment among the applications is expected to hold the largest market share during the forecast period 2016 to 2021 as they are used to offer billing and transaction related information to the customers. This growth is primarily driven by the growth in the eCommerce and Banking, Financial Services, and Insurance (BFSI) industries.

“Retail and eCommerce vertical is expected to dominate the premium A2P and P2A messaging market during the forecast period”

Premium A2P and P2A messaging services have been used across various industry verticals, including government, BFSI, IT & telecom, healthcare, travel & tourism, retail & eCommerce, and others. The retail and eCommerce vertical is expected to hold the largest market share during the forecast period owing to constant growth in the number of internet users, proliferation of smartphones, and the increasing number of tech-savvy consumers.

“Asia-Pacific (APAC) is expected to grow at the highest rate during the forecast period”

APAC is expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period 2016 to 2021. This is due to the large-scale acceptance of premium A2P and P2A messaging services by the enterprises., The increasing developments in regulations and technologies are benefiting all the stakeholders present in the premium A2P and P2A messaging market ecosystem and a huge number of mobile subscribers base present in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:
  • By Company: Tier 1: 26%, Tier 2: 41%, and Tier 3: 33%
  • By Designation: C level: 30%, Director level:15%, and Others: 55%
  • By Region: North America: 37%, APAC: 29%,Europe: 34%,
The various key vendors profiled in the report are as follows:

1. CLX Communications
2. AT&T
3. Tata Communications
4. Infobip
5. Mahindra Comviva
6. SAP SE
7. Dialogue Communications
8. Beepsend
9. Twilio
10. Tyntec.

Objective of the Study
  • To define, describe, and forecast the premium A2P and P2A messaging market on the basis of application, messaging service, traffic, industry, and regions
  • To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyze the opportunities in the market for the stakeholders and detail the competitive landscape for the market leaders
  • To forecast the market size of the various market segments with respect to the regions of North America, Europe, APAC, MEA, and Latin America
  • To track and analyze competitive developments such as partnerships and collaborations, mergers and acquisitions, and new product launches in the penetration testing market
The target audiences of the premium A2P and P2A messaging market report are given below:
  • MNO/MVNOs
  • Mobile Marketing Service Providers
  • SMS Service Providers
  • A2P and P2A Platform Providers
  • A2P and P2A Service Providers
  • Integrators/Aggregators
  • Mobile Payment Solution Providers
  • Enterprises/SMEs
  • Mobile Content Developers
  • Regulatory Bodies and Telecommunication Organization
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
  1.3.1 MARKETS COVERED
  1.3.2 YEARS CONSIDERED IN THE REPORT
1.4 CURRENCY
1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
    2.1.1.1 Key data taken from secondary sources
  2.1.2 PRIMARY DATA
    2.1.2.1 Key data taken from primary sources
    2.1.2.2 Breakdown of primary interviews
2.2 MARKET SIZE ESTIMATION
  2.2.1 BOTTOM-UP APPROACH
  2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE PREMIUM A2P AND P2A MESSAGING MARKET
4.2 PREMIUM A2P AND P2A MESSAGING MARKET–BY APPLICATION
4.3 PREMIUM A2P AND P2A MESSAGING MARKET
4.4 PREMIUM A2P AND P2A MESSAGING MARKET POTENTIAL
4.5 PREMIUM A2P AND P2A MESSAGING REGIONAL MARKET
4.6 LIFECYCLE ANALYSIS, BY REGION 2016

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
5.3 MARKET DYNAMICS
  5.3.1 DRIVERS
    5.3.1.1 Increased mobile marketing by marketers and application developers
    5.3.1.2 Growth in mobile banking
    5.3.1.3 No need for data connectivity
    5.3.1.4 Increasing mobile subscriber base
  5.3.2 RESTRAINTS
    5.3.2.1 Government regulations
    5.3.2.2 Illegitimate (Grey) routes affecting telecom operator’s revenue
  5.3.3 OPPORTUNITIES
    5.3.3.1 Mobile marketing
    5.3.3.2 Increased revenue for mobile network operators
  5.3.4 CHALLENGES
    5.3.4.1 Increasing mobile messaging spam, phishing, and malware
5.4 REGULATORY IMPLICATIONS
  5.4.1 INTRODUCTION
    5.4.1.1 U.S. Federal Law CTIA Common Short Code
    5.4.1.2 Australian Communications and Media Authority SPAM ACT 2003
    5.4.1.3 U.K. Code Compliance (PhonepayPlus)
    5.4.1.4 Canada CWTA and MMA Code of Conduct
    5.4.1.5 Singapore Personal Data Protection Commission
    5.4.1.6 New Zealand Mobile Messaging Services Code
    5.4.1.7 Ireland Commission for Communications Regulation
    5.4.1.8 Telecom Regulatory Authority of India
    5.4.1.9 Brazilian Regulation Body (Anatel)
    5.4.1.10 France - council for service applications
    5.4.1.11 Netherlands - SMS service provision code of conduct
    5.4.1.12 Sweden Code of conduct
    5.4.1.13 Russian Ministry of Telecommunication
    5.4.1.14 Germany Youth Media Protection Treaty
    5.4.1.15 Bahrain regulation on commercial bulk messages
    5.4.1.16 South Africa wireless application service providers association
    5.4.1.17 China penalty for sending spam
    5.4.1.18 Hong Kong office of the telecommunications authority

6 INDUSTRY TRENDS

6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS

7 PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY APPLICATION

7.1 INTRODUCTION
7.2 INQUIRY AND SEARCH RELATED SERVICES
7.3 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
7.4 NOTIFICATIONS AND ALERTS
7.5 AUTHENTICATION SERVICES
7.6 PROMOTIONAL AND MARKETING SERVICES
7.7 VOTING AND ENTERTAINMENT
7.8 PUSHED CONTENT SERVICES
7.9 INTERACTIVE MESSAGES
7.10 OTHERS

8 PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY TRAFFIC

8.1 INTRODUCTION
8.2 NATIONAL
8.3 MULTI-COUNTRY

9 PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY MESSAGING PLATFORM

9.1 INTRODUCTION
9.2 CLOUD API MESSAGING PLATFORM
9.3 TRADITIONAL AND MANAGED MESSAGING PLATFORM

10 PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY VERTICAL

10.1 INTRODUCTION
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
10.3 TELECOM AND IT
10.4 MEDIA AND ENTERTAINMENT
10.5 TRAVEL AND TOURISM
10.6 RETAIL AND E-COMMERCE
10.7 HEALTHCARE
10.8 GOVERNMENT
10.9 UTILITIES AND LOGISTICS
10.10 OTHERS

11 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY REGION

11.1 INTRODUCTION
11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA-PACIFIC
11.5 MIDDLE EAST AND AFRICA
11.6 LATIN AMERICA

12 COMPETITIVE LANDSCAPE

12.1 OVERVIEW
12.2 PORTFOLIO COMPARISON
12.3 COMPETITIVE SITUATION AND TRENDS
  12.3.1 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
  12.3.2 NEW PRODUCT/SERVICE DEVELOPMENTS
  12.3.3 MERGERS AND ACQUISITIONS
  12.3.4 EXPANSIONS

13 COMPANY PROFILES

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

13.1 INTRODUCTION
13.2 CLX COMMUNICATIONS
13.3 TATA COMMUNICATIONS LTD.
13.4 AT&T
13.5 INFOBIP LTD.
13.6 MAHINDRA COMVIVA
13.7 SAP SE
13.8 DIALOGUE COMMUNICATIONS LTD.
13.9 BEEPSEND
13.10 TWILIO, INC.
13.11 TYNTEC

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 KEY INNOVATOR PROFILES

14.1 NETSIZE
14.2 DIMOCO
14.3 ROUTE MOBILE LIMITED
14.4 MOBIWEB
14.5 RETARUS

15 APPENDIX

15.1 RECENT DEVELOPMENTS
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 DISCUSSION GUIDE
15.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
15.5 AVAILABLE CUSTOMIZATIONS
15.6 RELATED REPORTS

LIST OF TABLES

Table 1 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET SIZE AND GROWTH RATE, 2014-2021 (USD BILLION) (Y-O-Y %)
Table 2 PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF DRIVERS
Table 3 PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF RESTRAINTS
Table 4 PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF OPPORTUNITIES
Table 5 PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF CHALLENGES
Table 6 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014–2021 (USD BILLION)
Table 7 INQUIRY AND SEARCH RELATED SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 8 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION)
Table 9 NOTIFICATIONS AND ALERTS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 10 AUTHENTICATION SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 11 PROMOTIONAL AND MARKETING SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 12 VOTING AND ENTERTAINMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 13 PUSHED CONTENT SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 14 INTERACTIVE MESSAGES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 15 OTHERS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 16 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014–2021 (USD BILLION)
Table 17 NATIONAL: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION)
Table 18 MULTI-COUNTRY: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION)
Table 19 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014–2021 (USD BILLION)
Table 20 CLOUD API MESSAGING PLATFORM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION)
Table 21 TRADITIONAL AND MANAGED MESSAGING PLATFORM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION)
Table 22 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014–2021 (USD BILLION)
Table 23 BANKING, FINANCIAL SERVICES, AND INSURANCE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION)
Table 24 TELECOM AND IT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 25 MEDIA AND ENTERTAINMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 26 TRAVEL AND TOURISM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 27 RETAIL AND E-COMMERCE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION)
Table 28 HEALTHCARE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION)
Table 29 GOVERNMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 30 UTILITIES AND LOGISTICS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 31 OTHERS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 32 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION)
Table 33 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014–2021(USD BILLION)
Table 34 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014–2021 (USD BILLION)
Table 35 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014–2021 (USD BILLION)
Table 36 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014–2021 (USD BILLION)
Table 37 EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 38 EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014–2021 (USD BILLION)
Table 39 EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014–2021 (USD BILLION)
Table 40 EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 41 ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 42 ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014–2021 (USD BILLION)
Table 43 ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014–2021 (USD BILLION)
Table 44 ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014–2021 (USD BILLION)
Table 45 MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 46 MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014–2021 (USD BILLION)
Table 47 MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014–2021 (USD BILLION)
Table 48 MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 49 LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)
Table 50 LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014–2021 (USD BILLION)
Table 51 LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE BY TRAFFIC, 2014–2021 (USD BILLION)
Table 52 LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 53 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2016
Table 54 NEW PRODUCT DEVELOPMENTS, 2015–2016
Table 55 MERGERS AND ACQUISITIONS, 2015–2016
Table 56 EXPANSIONS, 2015–2016
Table 57 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2016
Table 58 NEW PRODUCT DEVELOPMENTS, 2015–2016

LIST OF FIGURES

Figure 1 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET: RESEARCH DESIGN
Figure 2 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 5 DATA TRIANGULATION
Figure 6 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION SNAPSHOT (2016 & 2021): INTERACTIVE MESSAGES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 7 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC SNAPSHOT (2016 & 2021)
Figure 8 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM SNAPSHOT (2016 & 2021)
Figure 9 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY VERTICAL SNAPSHOT (2016 & 2021)
Figure 10 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET SHARE, 2016 – NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2016
Figure 11 GOVERNMENT REGULATIONS & BEST PRACTICES AND THE INCREASING NUMBER OF MOBILE SUBSCRIBERS ARE DRIVING THE PREMIUM A2P AND P2A MESSAGING MARKET
Figure 12 PREMIUM A2P AND P2A MESSAGING MARKET, BY APPLICATION, 2014–2021 (USD BILLION)
Figure 13 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST SHARE IN THE PREMIUM A2P AND P2A MESSAGING MARKET (2016)
Figure 14 MIDDLE EAST AND AFRCIA IS EXPECTED TO HAVE THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD
Figure 15 MIDDLE EAST AND AFRICA TO GROW FASTER THAN THE OTHER REGIONS
Figure 16 REGIONAL LIFECYCLE – MIDDLE EAST AND AFRICA IS ESTIMATED TO GROW AT A HIGHEST GROWTH RATE, 2016
Figure 17 PREMIUM A2P AND P2A MESSAGING MARKET SEGMENTATION
Figure 18 PREMIUM A2P AND P2A MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
Figure 19 VALUE CHAIN ANALYSIS (2016): MAJOR ROLE PLAYED BY MOBILE NETWORK OPERATOR
Figure 20 INTERACTIVE MESSAGES SEGMENT EXHIBITS THE FASTEST GROWTH RATE IN THE GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET
Figure 21 MULTI-COUNTRY EXHIBITS THE HIGHEST GROWTH RATE IN THE PREMIUM A2P AND P2A MESSAGING MARKET
Figure 22 CLOUD API MESSAGING PLATFORM EXHIBITS THE FASTEST GROWTH RATE IN THE GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET
Figure 23 TRAVEL AND TOURISM EXHIBITS THE FASTEST GROWTH RATE IN THE PREMIUM A2P AND P2A MESSAGING MARKET
Figure 24 MIDDLE EAST AND AFRICA WILL EXHIBIT THE HIGHEST GROWTH RATE IN THE PREMIUM A2P AND P2A MESSAGING MARKET
Figure 25 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SNAPSHOT
Figure 26 ASIA-PACIFIC PREMIUM A2P AND P2A MESSAGING MARKET SNAPSHOT
Figure 27 COMPANIES ADOPTED PARTNERSHIP AND AGREEMENT AS THE KEY GROWTH STRATEGY DURING THE PERIOD 2014–2016
Figure 28 A2P AND P2A MESSAGING: PORTFOLIO COMPARISON
Figure 29 MARKET EVALUATION FRAMEWORK
Figure 30 BATTLE FOR MARKET SHARE: PARTNERSHIP AND AGREEMENT HAS BEEN THE KEY STRATEGY FOR COMPANY GROWTH
Figure 31 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS
Figure 32 CLX COMMUNICATIONS: COMPANY SNAPSHOT
Figure 33 CLX COMMUNICATIONS: SWOT ANALYSIS
Figure 34 TATA COMMUNICATIONS LTD.: COMPANY SNAPSHOT
Figure 35 TATA COMMUNICATIONS LTD.: SWOT ANALYSIS
Figure 36 AT&T: COMPANY SNAPSHOT
Figure 37 AT&T: SWOT ANALYSIS
Figure 38 INFOBIP LTD.: SWOT ANALYSIS
Figure 39 MAHINDRA COMVIVA: COMPANY SNAPSHOT
Figure 40 MAHINDRA COMVIVA: SWOT ANALYSIS
Figure 41 SAP SE: COMPANY SNAPSHOT
Figure 42 TWILIO, INC.: COMPANY SNAPSHOT
Figure 43 MARKETS AND MARKETS KNOWLEDGE STORE: SNAPSHOT 1
Figure 44 MARKETS AND MARKETS KNOWLEDGE STORE: SNAPSHOT 2
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