2017 Bayer: Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction in the Global Animal Health Industry

March 2017 | - | ID: B415DE7E1F3EN
Venture Planning Group

Abstracts

Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability.

This new report from VPG provides strategic assessment of Bayer's technological know-how, marketing tactics and strategic directions in the global animal health market.

Technological Know-How

Internally developed and acquired animal health technologies, processes and related capabilities.- Proprietary technologies and patent litigations.

Marketing Tactics- Sales force size in the U.S. and other markets.- Promotional tactics.- Distribution approaches.- Product service and support.- Customer relations

Strategic Direction

Specific business, new product development and marketing strategies.- Anticipated acquisitions, joint ventures and divestitures.- Major strengths and weaknesses.

Contents

SECTION I: TECHNOLOGICAL KNOW- HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION