2016-2020 Competitive Intelligence: Merial in the Global Animal Health Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

March 2016 | | ID: 24085EC2D17EN
Venture Planning Group

Abstracts

Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability. This new report from VPG provides strategic assessment of Merial's technological know-how, marketing tactics and strategic directions in the global animal health market

Contents

SECTION I: TECHNOLOGICAL KNOWHOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION