Global Outdoor Advertising Market: Insights, Trends and Forecast (2020-2024)

March 2020 | 89 pages | ID: G59808A422CAEN
Koncept Analytics

Abstracts

The global outdoor advertising market value is forecasted to reach US$54.13 billion in 2024, growing at a CAGR of 5.1%, for the period spanning from 2020 to 2024. The factors such as booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market. However, growth of the industry would be challenged by outbound telemarketing market growth in developing economies, intensive competition and stringent regulations. A few notable trends include intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, launch of innovative out-of-home advertisement tools and developing beacon technology fondness.

Outdoor advertising helps the advertiser to reach that audience who do not have access to traditional advertisements such as young generation, corporate guys and middle-class population thus allowing the advertiser to target particular demographics, ages, income, and ethnic groups. The popular outdoor advertising categories are billboards, street furniture, transit and alternative advertising. Presently, billboards are the most demand medium owing to high demand for digital billboards in malls and other tourist infrastructures in various countries.

The fastest growing regional market is the U.S. due to rising digital OOH promotion tools such as a jukebox, spectacular and signage adoption by the corporates, restaurant owners and telecom sector to endorse their products and target the moving populous in different areas.

Scope of the report:

• The report provides a comprehensive analysis of the global outdoor advertisement market, segmented on the basis of types i.e. billboards, street furniture and transit.
• The major regional markets (US, UK, Australia and Canada) have been analysed.
• The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players i.e. JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Outfront Media Inc., APG|SGA Group and Str?er SE & Co. KGaA. are also presented in detail.

Key Target Audience:

• Outdoor Advertisement Medium Manufacturers
• Raw Material Suppliers
• End Users (Hospitality, E-Commerce, Real Estate, Retail)
• Consulting Firms
• Investment Banks
• Government Bodies & Regulating Authorities

Contents

1. MARKET OVERVIEW

1.1 Advertising
1.2 Outdoor Advertising

2. GLOBAL ADVERTISING MARKET ANALYSIS

2.1 Global Advertising Market Value
2.2 Global Advertising Market Value Forecast
2.3 Global Advertising Market Value by Segments
2.4 Global Advertising Expenditures YoY Change by Segments
2.5 Global Advertising Expenditures by Country

3. GLOBAL OUTDOOR ADVERTISING MARKET ANALYSIS

3.1 Global Outdoor Advertising Market Value
3.2 Global Outdoor Advertising Market Value Forecast
3.3 Global Outdoor Advertising Market Value by Segments
3.4 Global Outdoor Advertising Market Value by Country

4. REGIONAL OUTDOOR ADVERTISING MARKET ANALYSIS

4.1 The U.S.
  4.1.1 The U.S. Outdoor Advertising Market Value
  4.1.2 The U.S. Outdoor Advertising Market Value Forecast
  4.1.3 The U.S. Outdoor Advertising Market Value by Segments
4.2 The U.K.
  4.2.1 The U.K. Outdoor Advertising Market Value
  4.2.2 The U.K. Outdoor Advertising Market Value Forecast
  4.2.3 The U.K. Outdoor Advertising Market Value by Segments
4.3 Australia
  4.3.1 Australia Outdoor Advertising Market Value
  4.3.2 Australia Outdoor Advertising Market Value Forecast
  4.3.3 Australia Outdoor Advertising Market Value by Segments
4.4 Canada
  4.4.1 Canada Outdoor Advertising Market Value
  4.4.2 Canada Outdoor Advertising Market Value Forecast

5. MARKET DYNAMICS

5.1 Growth Drivers
  5.1.1 Booming Tourism Industry
  5.1.2 Growing Programmatic Digital Display Ad Spending
  5.1.3 Increasing Urban Populace
  5.1.4 Accelerating Economic Growth
  5.1.5 Improving Consumer Confidence
5.2 Key Trends and Developments
  5.2.1 Intensifying DOOH Advertising Market
  5.2.2 Rising Street Furniture Outdoor Advertising Market
  5.2.3 Market Consolidation
  5.2.4 Launch of Innovative Out-of-Home Advertisement Tools
  5.2.5 Developing Beacon Technology Fondness
5.3 Challenges
  5.3.1 Growing Outbound Telemarketing Market in Developing Economies
  5.3.2 Intense Competition
  5.3.3 Stringent Regulations

6. COMPETITIVE LANDSCAPE

6.1 Global Outdoor Advertising Market
  6.1.1 Key Players – Market Share Comparison
  6.1.2 Key Players – Revenue Comparison
  6.1.3 Key Players – Market Cap Comparison
6.2 The U.S. Outdoor Advertising Market
  6.2.1 Key Players – Market Share Comparison
6.3 The U.K. Outdoor Advertising Market
  6.3.1 Key Players – Market Share Comparison

7. COMPANY PROFILES

7.1 JCDecaux SA
  7.1.1 Business Overview
  7.1.2 Financial Overview
  7.1.3 Business Strategies
7.2 Clear Channel Outdoor Holdings, Inc.
  7.2.1 Business Overview
  7.2.2 Financial Overview
  7.2.3 Business Strategies
7.3 Lamar Advertising Company
  7.3.1 Business Overview
  7.3.2 Financial Overview
7.4 Outfront Media Inc.
  7.4.1 Business Overview
  7.4.2 Financial Overview
  7.4.3 Business Strategies
7.5 APG|SGA Group
  7.5.1 Business Overview
  7.5.2 Financial Overview
  7.5.3 Business Strategies
7.6 Str?er SE & Co. KGaA
  7.6.1 Business Overview
  7.6.2 Financial Overview
  7.6.3 Business Strategies

List Of Figures

LIST OF FIGURES

Types of Advertising
Types of Outdoor Advertising
Global Advertising Market Value (2015-2019)
Global Advertising Market Value Forecast (2020-2024)
Global Advertising Market Value by Segments (2019)
Global Advertising Expenditures YoY Change by Segments (2019)
Global Advertising Expenditures by Country (2019)
Global Outdoor Advertising Market Value (2015-2019)
Global Outdoor Advertising Market Value Forecast (2020-2024)
Global Outdoor Advertising Market Value by Segments (2019)
Global Outdoor Advertising Market Value by Country (2019)
The U.S. Outdoor Advertising Market Value (2015-2019)
The U.S. Outdoor Advertising Market Value Forecast (2020-2024)
The U.S. Outdoor Advertising Market Value by Segments (2019)
The U.K. Outdoor Advertising Market Value (2015-2019)
The U.K. Outdoor Advertising Market Value Forecast (2020-2024)
The U.K. Outdoor Advertising Market Value by Segments (2019)
Australia Outdoor Advertising Market Value (2015-2019)
Australia Outdoor Advertising Market Value Forecast (2020-2024)
Australia Outdoor Advertising Market Value by Segments (2019)
Canada Outdoor Advertising Market Value (2015-2019)
Canada Outdoor Advertising Market Value Forecast (2020-2024)
Global Tourism Industry Value & Volume (2015-2019)
The U.S. Programmatic Digital Display Ad Spending (2015-2019)
Global Urban Population (2015-2019)
Global Gross Domestic Product (GDP) per Capita (2015-2019)
Consumer Confidence Index in the U.S. and Europe (2015-2019)
Global DOOH Advertising Market Value Share (2019-2024)
The U.S. Street Furniture Outdoor Advertising Market Value Forecast (2019-2024)
Asia-Pacific Outbound Telemarketing Market Value Forecast (2019-2024)
Key Players - Market Share Comparison (2019)
Key Players - Market Cap Comparison (2020)
Key Players - US Outdoor Advertising Market Share Comparison (2019)
Key Players - UK Outdoor Advertising Market Share Comparison (2019)
JCDecaux Revenues and Net Income (2015-2019)
JCDecaux Revenues by Segments (2019)
JCDecaux Revenues by Region (2019)
CCO Revenues and Net Income (Loss) (2015-2019)
CCO Revenues by Segments (2019)
Lamar Advertising Net Revenues and Net Income (2015-2019)
Lamar Advertising Net Revenues by Segments (2019)
Outfront Media Revenues and Net Income (Loss) (2015-2019)
Outfront Media Revenues by Segments (2019)
Outfront Media Revenues by Region (2019)
APG|SGA Group Revenues and Net Income (2015-2019)
APG|SGA Group Revenues by Region (2019)
Str?er Revenues and Profit (Loss) (2014-2018)
Str?er Revenues by Segments (2018)

List Of Tables

LIST OF TABLES

Global Outdoor Advertising Market Consolidations (2018)
Key Players - Revenue Comparison (2019)
JCDecaux Segment Description