Advertising in Germany - Market Summary, Competitive Analysis and Forecast to 2025
Advertising in Germany - Market @Summary, Competitive Analysis and Forecast to 2025
SUMMARY
Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
SUMMARY
Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The German advertising industry had total revenues of $19.6bn in 2020, representing a compound annual growth rate (CAGR) of -2.5% between 2016 and 2020.
- The advertising industry is highly correlated with consumer spending and financial power.
- Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Germany
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts
- What was the size of the Germany advertising market by value in 2020?
- What will be the size of the Germany advertising market in 2025?
- What factors are affecting the strength of competition in the Germany advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's advertising market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What strategies do leading players follow?
7.5. How will Covid-19 impact market players?
7.6. What has been the recent MA activity?
8 COMPANY PROFILES
8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Havas SA
8.4. WPP plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What strategies do leading players follow?
7.5. How will Covid-19 impact market players?
7.6. What has been the recent MA activity?
8 COMPANY PROFILES
8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Havas SA
8.4. WPP plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Germany advertising industry value: $ million, 2016-20
Table 2: Germany advertising industry category segmentation: $ million, 2020
Table 3: Germany advertising industry geography segmentation: $ million, 2020
Table 4: Germany advertising industry value forecast: $ million, 2020-25
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 7: The Interpublic Group of Companies, Inc.: Key Employees
Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 9: Publicis Groupe SA: key facts
Table 10: Publicis Groupe SA: Annual Financial Ratios
Table 11: Publicis Groupe SA: Key Employees
Table 12: Publicis Groupe SA: Key Employees Continued
Table 13: Havas SA: key facts
Table 14: Havas SA: Key Employees
Table 15: Havas SA: Key Employees Continued
Table 31: WPP plc: key facts
Table 32: WPP plc: Annual Financial Ratios
Table 33: WPP plc: Key Employees
Table 34: WPP plc: Key Employees Continued
Table 35: Germany size of population (million), 2016-20
Table 36: Germany gdp (constant 2005 prices, $ billion), 2016-20
Table 37: Germany gdp (current prices, $ billion), 2016-20
Table 38: Germany inflation, 2016-20
Table 39: Germany consumer price index (absolute), 2016-20
Table 40: Germany exchange rate, 2016-20
Table 1: Germany advertising industry value: $ million, 2016-20
Table 2: Germany advertising industry category segmentation: $ million, 2020
Table 3: Germany advertising industry geography segmentation: $ million, 2020
Table 4: Germany advertising industry value forecast: $ million, 2020-25
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 7: The Interpublic Group of Companies, Inc.: Key Employees
Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 9: Publicis Groupe SA: key facts
Table 10: Publicis Groupe SA: Annual Financial Ratios
Table 11: Publicis Groupe SA: Key Employees
Table 12: Publicis Groupe SA: Key Employees Continued
Table 13: Havas SA: key facts
Table 14: Havas SA: Key Employees
Table 15: Havas SA: Key Employees Continued
Table 31: WPP plc: key facts
Table 32: WPP plc: Annual Financial Ratios
Table 33: WPP plc: Key Employees
Table 34: WPP plc: Key Employees Continued
Table 35: Germany size of population (million), 2016-20
Table 36: Germany gdp (constant 2005 prices, $ billion), 2016-20
Table 37: Germany gdp (current prices, $ billion), 2016-20
Table 38: Germany inflation, 2016-20
Table 39: Germany consumer price index (absolute), 2016-20
Table 40: Germany exchange rate, 2016-20
LIST OF FIGURES
Figure 1: Germany advertising industry value: $ million, 2016-20
Figure 2: Germany advertising industry category segmentation: % share, by value, 2020
Figure 3: Germany advertising industry geography segmentation: % share, by value, 2020
Figure 4: Germany advertising industry value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the advertising industry in Germany, 2020
Figure 6: Drivers of buyer power in the advertising industry in Germany, 2020
Figure 7: Drivers of supplier power in the advertising industry in Germany, 2020
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2020
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Germany, 2020
Figure 10: Drivers of degree of rivalry in the advertising industry in Germany, 2020
Figure 1: Germany advertising industry value: $ million, 2016-20
Figure 2: Germany advertising industry category segmentation: % share, by value, 2020
Figure 3: Germany advertising industry geography segmentation: % share, by value, 2020
Figure 4: Germany advertising industry value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the advertising industry in Germany, 2020
Figure 6: Drivers of buyer power in the advertising industry in Germany, 2020
Figure 7: Drivers of supplier power in the advertising industry in Germany, 2020
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2020
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Germany, 2020
Figure 10: Drivers of degree of rivalry in the advertising industry in Germany, 2020
