Global Directory Assistance Market
In the past, the DA industry has provided both Yellow Pages and White Pages data to callers (usually via 411) through operator based-services. With the advent of new technology and automation, a significant shift is taking place in how this data is being delivered to consumers.
The Directory Assistance market is under pressure from various competitors, including free DA, SMS, WAP-based search and mobile applications that continue to eat consumer-pay DA market share.
The report focuses on the global directory assistance market – its segments, value, growth rate, pricing model, etc. It provides comprehensive analysis of the global yellow pages industry. The US and the Europe Directory assistance market have been covered separately. It also discusses pay-per-click advertising model and mobile local search market. The report profiles some of the key industry players, including their recent significant developments. In addition, the report also profiles other smaller location based players.
The Directory Assistance market is under pressure from various competitors, including free DA, SMS, WAP-based search and mobile applications that continue to eat consumer-pay DA market share.
The report focuses on the global directory assistance market – its segments, value, growth rate, pricing model, etc. It provides comprehensive analysis of the global yellow pages industry. The US and the Europe Directory assistance market have been covered separately. It also discusses pay-per-click advertising model and mobile local search market. The report profiles some of the key industry players, including their recent significant developments. In addition, the report also profiles other smaller location based players.
1. DIRECTORY ASSISTANCE: AN INTRODUCTION
1.1 Definition
1.2 Types of Directory Assistance
Content Provider
Pay-Per-Call
Pay-Per-Click
Category Search
2. GLOBAL DIRECTORY ASSISTANCE MARKET: GEOGRAPHICAL COVERAGE
2.1 Global Market
2.2 US Directory Assistance Market
2.3 Europe Directory Assistance Market
3. DIRECTORY ASSISTANCE PROVIDERS
4. DA PRICING MODELS
5. GLOBAL YELLOW PAGES INDUSTRY
6. MOBILE LOCAL SEARCH MARKET
6.1 Pay-Per-Call Advertising Model
7. DETAILS OF CONSUMER ADOPTION SURVEY
8. COMPETITIVE LANDSCAPE
8.1 Profile of Key Players
8.1.1 Jingle Networks
Corporate Overview
Significant Developments
8.1.2 Call Genie Inc.
Corporate Overview
Significant Developments
8.2 Profile of Smaller Location-Based Players
TABLES AND FIGURES
Global Directory Assistance Market 2004-06
US DA Market Break-up by Segment (2006 and 2010)
Directory Assistance Providers
SME Advertising Spending Breakdown
Directory Publishers Market Share
Global Directory Assistance Market 2004-06
US DA Market Break-up by Segment (2006 and 2010)
Directory Assistance Providers
SME Advertising Spending Breakdown
Directory Publishers Market Share
