Brand Protection & Tamper Evident Solutions ‐ Companies & Technologies

Date: September 22, 2011
Pages: 408
Price:
US$ 4,500.00
Publisher: Vandagraf International Limited
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B009A335FEEEN
Leaflet:

Download PDF Leaflet

Brand Protection & Tamper Evident Solutions ‐ Companies & Technologies
BACKGROUND

This major new market report represents a definitive analysis and evaluation of the state of the ‘Supply Side’ of the brand protection, tamper evidence and anti-theft device industry in relation to evolving requirements of brand owners.

The report:
  • Provides a definitive analysis of the leading operators in the brand protection sector worldwide. Identifying and profiling 230 plus leading suppliers showing details of ownership, subsidiaries, security technologies and products offered together with other relevant details. The analysis includes detailed evaluations of the overall competitive position of each supplier in relation to other companies and security technologies
  • Examines in detail the trend towards pre-eminence of companies offering end-to-end integrated brand protection solutions, examining why packaging / label converters, security printers and some other operators are leading the way. A defining characteristic of all such integrators is that they deal directly with the brand owner
  • Addresses a number of key questions: What is offered today? - What are the needs and requirements of customers (ie: brand owners)? - How are these needs and requirements changing and how will they evolve in the coming years? - How are providers of brand protection technologies, services and integrated solutions responding to the evolving demands of the marketplace? - How can suppliers best enhance their respective offerings and hence their overall competitiveness in brand protection?

Solutions providers that can deliver optimal solutions tend to be agile and innovative companies that are focusing on carefully conceived and well constructed multi-layer solutions tailored to the individual needs of brand owners. In coming years brand owners will become accustomed to dealing with such label / packaging converter providers of integrated solutions.

These companies will tend to be the first choice for brand owners seeking a single supplier to design and develop a fully integrated ‘one-stop’ brand protection solution. While individual security technologies, however sophisticated they are, will increasingly be seen as inputs (raw materials) for integrators that will then add value before supplying an integrated solution to the brand owner - Gone will be the confusion experienced by brand owners trying to select the optimal technology (or combination of technologies) from several hundred providers and the risk of getting it wrong.

OBJECTIVES
  • To provide suppliers of brand protection and security devices, materials, labels / packaging and integrated solutions with guidelines as to how to meet the present and future needs of brand owners.
  • And to provide a valuable tool to support the formulation of strategic options for growing companies and developing optimal end-to-end solutions in brand protection.

THE EVOLVING LANDSCAPE – DRIVERS OF CHANGE - PRODUCT RELATED CRIME

The landscape for the Brand Protection business has continued to evolve dramatically over the last few years. Product related crime continues to grow significantly year on year, fuelled by trade with China, enabled increasingly by the internet as well as a variety of other driving forces. The scale and reach of the counterfeiting problem has been exploding over the last few years.

Two primary forces in particular have been causing accelerated growth of product related crime with an ever increasing quantity and diversity of branded product categories being affected, with a multitude of fakes of finding their way in to global supply chains:
  • The economic boom of China and the shifting of many Western manufacturing operations to region coupled with the fact that China has become the number one counterfeiter in the World both for exports and within their own home market.
  • The rapid growth of the internet as a tool for buying and selling almost anything worldwide, either by direct website / email contact or via on-line auction houses like eBay. Face to face transactions are not required and the anonymity that can be maintained suits counterfeiters well. Neither may products be inspected prior to delivery. Such internet based sales of counterfeits involving direct website / email contact, following a ‘google’ search or by other means favour a variety of product categories.

KEY FIGURES

The report also provides quantitative analyses of brand protection markets with historical data for 2005 and 2010 and forecasts to 2015. Global financial losses were estimated at some $799 billion in 2010, with the overall world market for brand protection solutions weighing in at around $5.9 billion, still less that 1% of the losses. This provides food for thought - Why is it that the market for brand protection solutions are not up around 5%, 10% or even more of estimated global financial losses? Certainly such levels may be justifiable in the future across some of the most vulnerable end user vertical markets, at least in North America and Western Europe. Suppliers of security solutions that plan and invest today will be well placed to reap the rewards in an increasingly threatening future world. Latecomers are less likely to do well.

The solutions market breaks down at:
  • $3.18 billion for brand protection technologies (of which estimated 43% - value added by converter)
  • $2.02 billion for tamper evidence
  • $0.7 billion for EAS anti-theft.

Forecast market figures for 2015 are based on continued strong double digit growth of brand protection solutions, with a more modest but increasing growth rate of EAS anti-theft solutions. While tamper evident solutions will continue to maintain steady single digit annual growth.

Additional related markets are:
  • On-line internet monitoring (emerging and fast growing)
  • Ancillary services (Database support and management, risk management assessment, security training, inspection services, enforcement support, securing the supply chain, legal advice and action).
PART A INDUSTRY ANALYSIS

EXECUTIVE SUMMARY

BACKGROUND

OBJECTIVES

THE EVOLVING LANDSCAPE – DRIVERS OF CHANGE - PRODUCT RELATED CRIME

SUMMARY OF KEY FIGURES

REPORT OVERVIEW & CONCLUSIONS

WHAT QUALIFIES AS BRAND PROTECTION?

THE MARKET FOR BRAND PROTECTION SOLUTIONS IS STILL LESS THAN 1% OF GLOBAL FINANCIAL LOSSES

DUE TO PRODUCT RELATED CRIME

ANALYSIS OF CLASSES OF BRAND PROTECTION SOLUTIONS SUPPLIERS

REQUIREMENTS FOR A FULLY INTEGRATED END - TO - END BRAND PROTECTION SOLUTION

LEADING SUPPLIERS IN THE BRAND PROTECTION SOLUTIONS INDUSTRY

SUPPLIERS OF INTEGRATED END - TO - END SOLUTIONS

KEY EMERGING TRENDS
THE FUTURE IN BRAND PROTECTION BELONGS TO THE INTEGRATOR
ANCILLARY SERVICES – ESSENTIAL COMPONENTS FOR INTEGRATED SOLUTIONS
COMBINING SECURITY FEATURES IN A SINGLE LABEL
MULTI - FUNCTIONAL RFID / NFC TAGS – INCREASING COST EFFECTIVENESS
EAS ANTI - THEFT DEVICES HAVE BEEN SEEING RENEWED GROWTH
END USER ENABLED PRODUCT AUTHENTICATION WITH SMART PHONES – 2D BARCODES OR RFID?
MONITORING SERVICES THAT PROTECT BRANDS ON - LINE
TAMPER EVIDENCE – A GIVEN FOR BRAND PROTECTION
ACHIEVING PROFITABILITY AS A BRAND PROTECTION SOLUTION PROVIDER
SPECIALITY VERSUS COMMODITY PRODUCT
WHERE IN THE SUPPLY CHAIN?
KEY FIGURES – MARKET SIZING

1. INTRODUCTION

1.1 Background
1.2 Geographical Aspects
1.3 The Market for Brand Protection Solutions is still less than 1% of Global Financial Losses due to
Product Related Crime
1.4 Numerous Points to Infiltrate a Legitimate Supply Chain with Counterfeit Goods
1.5 Vertical End User Markets that are Most Targeted
1.6 Counterfeiting and Piracy
  1.6.1 Counterfeiting and Piracy - Forgery/Alteration Fraud
  1.6.2 Counterfeiting and Piracy - Copy and Look - alike Products
  1.6.3 Counterfeiting and Piracy - Parallel Trading, Grey Markets and Diversion
  1.6.4 Counterfeiting and Piracy - Unauthorised Distribution, Back Door Trading and Over - runs
  1.6.5 Counterfeiting and Piracy – Dilution, Substitution refilling and remarking
1.7 Tampering, Retail / Supply Chain Theft, Returns Fraud
  1.7.1 Tampering
  1.7.2 Retail and Supply Chain Theft
  1.7.3 Returns Fraud
1.8 Driving Forces in Product Related Crime

2. THE COMPETITIVE ENVIRONMENT – DIFFERENT TYPES OF SUPPLIERS IN THE BRAND PROTECTION INDUSTRY

2.1 Three Classes of Supplier of Brand Protection Solutions
2.2 Leading Packaging / Label converters / Security Printers – Radar Mapping

3. MOVING TOWARDS FULLY INTEGRATED END - TO - END BRAND PROTECTION SOLUTIONS

3.1 The Way Forward in Brand Protection is for Integrated End - to - End Solutions
3.2 Leading Companies – Suppliers if Integrated Brand Protection Solutions
3.3 Not all Suppliers of Integrated Solutions are Packaging / Label Converters or Security Printers
3.4 A Framework for Analysis - A Layered Approach - 1st, 2nd & 3rd Levels of Defense
  3.4.1 1st, 2nd & 3rd Levels of Defense
  3.4.2 A Layered Approach
  3.4.3 A Combination of Security Functions & Features
  3.4.4 1st, 2nd & 3rd Level Brand Protection Technologies
3.5 Ancillary and Support Services for Integrated End - to - End Brand Protection Programmes
  3.5.1 Leading Providers of Inspection Services and the like
  3.5.2 Risk Management Assessment can contribute to more effective Brand Protection Strategies .
  3.5.3 Legal aspects - Enforcement and Protection of Intellectual Property (IP)
  3.5.4 Securing the Supply Chain - Chain of Custody Requirements
  3.5.5 Introducing a simple method of Authentication & Validation for Customs Inspection
  3.5.6 Offering an Inspection Tool that can Support Legal Seizures
  3.5.7 Inspection Team Requirements - Protect the Product as well as the Packaging
  3.5.8 Providing assurance to end users – Responsibility for ‘Due Care’ falls on Brand Owners

4. A KEY AND CENTRAL ROLE FOR PACKAGING / LABELS CONVERTERS & SECURITY PRINTERS IN BRAND PROTECTION

4.1 Leading Companies - Packaging / Label Converters
4.2 Leading Companies - Security Printers
4.3 Overview - Packaging / Label Converters, Security Printers - Tags and other Form Factors
  4.3.1 Adapting Paper Labels
  4.3.2 Using Swing Tickets and Hang Tags
  4.3.3 Adapting primary packaging and adding tear tapes
  4.3.4 Applying labels to clothing, footwear and textile products
  4.3.5 Security labelling (base) materials
  4.3.6 Security packaging (and cap sealing) materials
  4.3.7 Security tags and swing tickets
  4.3.8 Security materials for clothing, textiles and footwear
  4.3.9 Security materials for use in the food and beverage sector
4.4 Marking of Products / Packaging / Labels
  4.4.1 Forensic (invisible) marking methods and compounds for products and components
  4.4.2 Marking liquids, powders and bulk materials
  4.4.3 Direct Visible Marking methods
  4.4.4 Materials that can be utilised to carry authenticity marks and messages
  4.4.5 On product marking to aid verification
  4.4.6 Ink jet marking
  4.4.7 Transfer ribbon marking
  4.4.8 Laser encoding – on product and ink activated
  4.4.9 Linking serial marking to authentication databases
  4.4.10 Product marking with encrypted (2D) bar codes
  4.4.11 The Move to Digital Print and Brand Protection
4.5 Brand Protection Technologies / Packaging Formats - Compatability
4.6 Trends - Packaging / Label Converters and Security Printers
  4.6.1 Developments in Security Labels and Materials
  4.6.2 Trends in Security Printing

5. SECURITY TECHNOLOGIES & MATERIALS

5.1 Mass serialisation / Coding Systems
  5.1.1 Leading Companies - Mass serialisation / Coding Systems
  5.1.2 Leading Companies - Hidden Image Technology (HIT)
  5.1.3 Leading Companies - Digital Watermarking and Covert Codes
  5.1.4 Leading Companies - Surface Feature Authentication (SFA)
  5.1.5 Overview - Mass serialisation / Coding Systems
  5.1.6 Trends - Mass serialisation / Coding Systems
5.2 Security Optical / Holographic Devices & Materials Producers - OVIDS / DOVIDS
  5.2.1 Leading Companies – Security Optical / Holographic Devices & Materials Producers
  5.2.2 Overview – Security Optical / Holographic Devices & Materials Producers
  5.2.3 Trends – Security Optical / Holographic Devices & Materials Producers
5.3 Security Inks, Coatings, Pigments & Dyes for Brand Protection
  5.3.1 Leading Companies - Security Inks, Coatings, Pigments & Dyes for Brand Protection
  5.3.2 Overview - Security Inks, Coatings, Pigments & Dyes for Brand Protection
  5.3.3 Trends - Security Inks, Coatings, Pigments & Dyes for Brand Protection
5.4 Materials for Packaging / Labels
  5.4.1 Leading Companies - Materials for Packaging / Labels
  5.4.2 Leading Companies - Films and overlays (includes polarisers) / Polarising Filter technology
  5.4.3 Overview - Materials for Packaging / Labels
  5.4.4 Trends - Materials for Packaging / Labels
5.5 Forensic Markers / Nano - taggants / Chemical and Molecular Coding
  5.5.1 Leading Companies - Forensic Markers / Nano - taggants / Chemical and Molecular Coding
  5.5.2 Overview - Forensic Markers / Nano - taggants / Chemical and Molecular Coding
  5.5.3 Trends - Forensic Markers / Nano - taggants / Chemical and Molecular Coding
5.6 Analysis of Track & Trace Products Used for Authentication and Identification

6. MULTI - FUNCTIONAL RFID/NFC & EAS IN BRAND PROTECTION & ANTI - THEFT

6.1 Types of RFID (Chip - based RFID Solutions, Printed RFID Solutions, Chip - less)
6.2 Levels of Defense Achievable with RFID
6.3 Leading Companies RFID (incl. NFC) & EAS
6.4 Overview – RFID
  6.4.1 Unique Identification with RFID
  6.4.2 Track, Trace & ‘Authenticate’ with RFID
  6.4.3 Multi - functionality – A Key Factor in Mitigating relatively high cost of RFID
  6.4.4 Crypto RFID Tags – Unclonable
  6.4.5 Privacy – A Built in Self - Destruct Feature
  6.4.6 Printed RFID
  6.4.7 Singulation (Anti - Collision) / Capabilities – RFID
  6.4.8 Read Range Considerations for Brand Protection
  6.4.9 Chipless RFID
  6.4.10 Characteristics of the Ideal RFID Solution for Brand Protection
  6.4.11 Case Study - RFID Hang Tag
  6.4.12 Trends in RFID
6.5 Overview – EAS – Electronic Article Surveillance (Anti - Theft) Tag / Labels
  6.5.1 Overview of Anti - theft EAS tags and systems
  6.5.2 Radio Frequency EAS Tags
  6.5.3 Acousto - magnetic EAS Tags
  6.5.4 Electromagnetic EAS Tags
6.6 Trends in EAS - Hybrid RFID based EAS Tags
  6.6.1 Multi - Functionality – A Key Factor in Mitigating relatively high unit cost of RFID
  6.6.2 EAS as an integrated function in an RFID Tag in Brand Protection Applications
  6.6.3 Trends in RFID based EAS
  6.6.4 Case Study - Adoption of RFID / EAS Hybrid Tags by German Apparel Retailer Gerry Weber
  6.6.5 Driving down Unit Cost with Multi - Functionality
  6.6.6 NFC (Near Field Communications) - A key enabler of new applications

7. END USER ENABLED AUTHENTICATION WITH SMART PHONES – 2D BARCODES OR RFID?

7.1 Leading Companies - End User Enabled Authentication with Smart Phones
7.2 Overview – EnD User Enabled Authentication With Smart Phones
  7.2.1 RFID versus Printed 2D / Matrix Digital Codes for Smart Phone Applications
  7.2.2 Serialisation Formats
  7.2.3 NFC Technology
  7.2.4 Nokia Case Study
  7.2.5 Case Study - Towards Consumer self - authentication of products at retail, including Wine
  7.2.6 High density 2D / Matrix bar codes for Product Authentication with Smart Phones
7.3 Strategic Implications - Low Hanging Fruit versus Killer Applications

8. TAMPER EVIDENT SOLUTIONS

8.1 Types of Tamper Evident Solutions
  8.1.1 Tamper Evident Caps & Closures
  8.1.2 Shrink Sleeves
  8.1.3 Tamper Evident Labels
  8.1.4 Security Label Substrates
  8.1.5 Other Tamper Evident Packaging / Labels Formats
  8.1.6 Tamper Evidence with RFID - Physical Removal / Digital Attacks

9. COMBATTING SOARING GROWTH IN INTERNET RELATED PRODUCT CRIME - MONITORING SERVICES THAT PROTECT BRANDS ON - LINE

9.1 Leading Companies - On - line internet brand protection services
9.2 On - line (Internet) - Threats & Crimes
9.3 Attractions of the Internet for Counterfeiters
9.4 Major types of ‘on - line’ branded product related crime - A new vocabulary is emerging
9.5 On - line (Internet) - Brand Protection

10. MARKET SIZING & FORECASTS – BRAND PROTECTION SOLUTIONS & PRODUCT RELATED CRIME

10.1 Financial Losses due to Product Related Crime
10.2 Evolution of the World Market for Brand Protection Solutions
10.3 Brand Protection Solutions & Value Added Processes
10.4 Value Added in Brand Protection – Label / Packaging Converters & Security Printers
10.5 Breakdown of Markets by Brand Protection Technologies (excl. EAS & Tamper Evidence) in 2010167
10.6 The Value Chain and Pricing Issues
10.7 Forecast Annual Growth Rates for Leading Security Technologies
10.8 Shrinkage – Shoplifting and Employee Theft
  10.8.1 Spending on Loss Prevention and Security Measures
  10.8.2 Trends in Shrinkage
10.9 Relative Cost and Level Security Compared – Types of Authentication Device
10.10 Comparative Costs / Item Protected – Different Types of Brand Protection Technology

PART B SUPPLIER PROFILES
Skip to top


Ask Your Question

Brand Protection & Tamper Evident Solutions ‐ Companies & Technologies
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: