US Tequila Market: Insights & Forecast with Potential Impact of COVID-19 (2020-2024)

November 2020 | 86 pages | ID: U31A58F387B8EN
Koncept Analytics

Abstracts

The U.S. tequila market is estimated to reach US$4.74 billion in 2024, growing at a CAGR of 5.06% for the period spanning from 2020 to 2024. The factors such as improvement in economic condition, growing hispanic population, increasing urban population, rising female population are expected to drive the market. However, growth of the industry will be challenged by increasing cannabis consumption and decrease in agave plantation. A few notable trends include rise in premiumisation, introduction of new tequila products, rise in cocktail culture and increasing demand of handcrafted tequila.

The U.S. tequila market is broadly segmented into four types; into Super Premium, Premium, High end premium and value segments. Super premium held the largest share of the U.S. tequila market owing to increasing demand for super premium and premium tequila is the major factor for the market growth in the U.S. There is a market shift from binge drinking to drinking sophisticated cocktails using premium and super premium tequilas.

Growing cocktail demand, rising demand for premium brands and rising disposable income in the U.S. were the factors that contributed to the market growth. Rising popularity of consumption of tequila drinks among consumers, especially millennial will further contribute to the volume growth.

Scope of the report:

• The report provides a comprehensive analysis of the U.S. Tequila market, segmented into Super Premium, Premium, High end premium and value segments.
• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players (Suntory Holdings Limited, Brown Forman Corporation, Constellation Brands, Inc., Pernod Ricard, Diageo Plc, Davide Campari Milano NV) are also presented in detail.

Key Target Audience:

• Tequila Manufacturers
• Research Centers
• Consulting Firms
• Investment Banks
• Government Bodies & Regulating Authorities

Contents

1. INTRODUCTION

1.1 Tequila
1.2 History of Tequila
1.3 Tequila Production
1.4 Classification of Tequila
1.5 Categories of Tequila

2. IMPACT OF COVID-19

2.1 Alcohol Volume Growth
2.2 Alcoholic Beverages Online Growth

3. THE U.S. TEQUILA MARKET

3.1 The U.S. Tequila Market by Value
3.2 The U.S. Tequila Market Forecast by Value
3.3 The U.S. Tequila Market Share by Value
3.4 The U.S. Tequila Market by Volume
3.5 The U.S. Tequila Market Forecast by Volume
3.6 The U.S. Tequila Market Share by Volume
3.7 The U.S. Tequila Market by Price Segment
  3.7.1 The U.S. Tequila Market Share by Price Segment
  3.7.2 The U.S. Tequila Market Share Forecast by Price Segment
  3.7.3 The U.S. Tequila Market by Price Segment
  3.7.4 The U.S. Tequila Market Forecast by Price Segment
3.8 The U.S. Tequila Volume by Price Segment
  3.8.1 The U.S. Tequila Volume Share by Price Segment
  3.8.2 The U.S. Tequila Volume Share Forecast by Price Segment
  3.8.3 The U.S. Tequila Volume by Price Segment
  3.8.4 The U.S. Tequila Volume Forecast by Price Segment
3.9 The U.S. Tequila Import Share by Value
3.10 The U.S. Tequila Import by Value
3.11 The U.S. Tequila Import Share by Volume
3.12 The U.S. Tequila Import by Volume
3.13 The U.S. Tequila Consumption Share by States

4. MARKET DYNAMICS

4.1 Growth Drivers
  4.1.1 Improvement in Economic Condition
  4.1.2 Growing Hispanic Population
  4.1.3 Increasing Urban Population
  4.1.4 Rising Female Population
4.2 Key Trends & Developments
  4.2.1 Rise in Premiumisation
  4.2.2 Introduction of New Tequila Products
  4.2.3 Rise in Cocktail Culture
  4.2.4 Increasing Demand of Handcrafted Tequila
4.3 Challenges
  4.3.1 Increasing Cannabis Consumption
  4.3.2 Decrease in Agave Plantation

5. COMPETITIVE LANDSCAPE

5.1 Global Market
  5.1.1 Revenue and Market Cap Comparison
5.2 The U.S. Market
  5.2.1 The U.S. Tequila Volume Share by Brand
  5.2.2 The U.S. Tequila Value Share by Brand
  5.2.3 The U.S. Tequila Volume Comparison by Brand
  5.2.4 The U.S. Luxury Tequila Volume Comparison

6. COMPANY PROFILES

6.1 Brown Foreman Corporation
  6.1.1 Business Overview
  6.1.2 Financial Overview
  6.1.3 Business Strategies
6.2 Suntory Holdings Limited
  6.2.1 Business Overview
  6.2.2 Financial Overview
  6.2.3 Business Strategies
6.3 Pernod Ricard
  6.3.1 Business Overview
  6.3.2 Financial Overview
  6.3.3 Business Strategies
6.4 Constellation Brands, Inc.
  6.4.1 Business Overview
  6.4.2 Financial Overview
  6.4.3 Business Strategies
6.5 Diageo Plc
  6.5.1 Business Overview
  6.5.2 Financial Overview
  6.5.3 Business Strategies
6.6 Davide Campari Milano NV
  6.6.1 Business Overview
  6.6.2 Financial Overview
  6.6.3 Business Strategies

List Of Figures

LIST OF FIGURES

Classification of Tequila
Categories of Tequila
Alcohol Volume Growth During COVID-19 (2020)
Alcohol Weekly Sales Growth (2020)
The U.S. Tequila Market by Value (2015-2019)
The U.S. Tequila Market Forecast by Value (2020-2024)
The U.S. Tequila Market Share by Value (2015-2019)
The U.S. Tequila Market by Volume (2015-2019)
The U.S. Tequila Market Forecast by Volume (2020-2024)
The U.S. Tequila Market Share by Volume (2015-2019)
The U.S. Tequila Market Share by Price Segment (2019)
The U.S. Tequila Market Share Forecast by Price Segment (2024)
The U.S. Tequila Market by Price Segment (2015-2019)
The U.S. Tequila Market Forecast by Price Segment (2020-2024)
The U.S. Tequila Volume Share by Price Segment (2019)
The U.S. Tequila Volume Share Forecast by Price Segment (2024)
The U.S. Tequila Volume by Price Segment (2015-2019)
The U.S. Tequila Volume Forecast by Price Segment (2020-2024)
The U.S. Tequila Import Share by Value (2019)
The U.S. Tequila Import by Value (2015-2019)
The U.S. Tequila Import Share by Volume (2019)
The U.S. Tequila Import by Volume (2015-2019)
The U.S. Tequila Consumption Share by States (2019)
The U.S. GDP (2015-2019)
The U.S. Hispanic Population (2015-2019)
The U.S. Urban Population (2015-2019)
The U.S. Female Population (2015-2019)
The U.S. Tequila Volume CAGR by Price Segment (2015-2019)
Tequila Product Introduction in the U.S. (2015-2019)
The U.S. Tequila Volume Share by Brand (2019)
The U.S. Tequila Value Share by Brand (2019)
Brown Foreman Corporation Net Sales by Geography (2020)
Brown Foreman Corporation Net Sales and Net Income (2016-2020)
Suntory Holdings Limited Revenue by Segment (2019)
Suntory Holdings Limited Revenue by Region (2019)
Suntory Holdings Limited Revenue and Net Profit (2015-2019)
Pernod Ricard Net Sales by Region (2020)
Pernod Ricard Net Sales and Net Profit (2016-2020)
Constellation Brands Net Sales by Segments (2020)
Constellation Brands Revenue and Profit/Loss (2016-2020)
Diageo Plc Net Sales by Region (2020)
Diageo Plc Net Sales and Profit (2016-2020)
Davide Campari Milano NV Net Sales by Region (2019)
Davide Campari Milano NV Net Sales and Net Profit (2015-2019)

List Of Tables

LIST OF TABLES

Key Players - Revenue & Market Cap Comparison (2019)
The U.S. Tequila Volume Comparison by Brand (2015-2019)
The U.S. Luxury Tequila Volume Comparison (2015-2019)