Clinical Nutrition Market Fueled by Aging Population, Sales to Emerging Markets15 Apr 2011 • by Natalie Aster
New York - Increasing birth rates and aging populations in China and other developing nations are driving a 6.4% growth rate for the emerging markets segment of the $23 billion market for global clinical nutrition. Healthcare research publisher Kalorama Information found that sales of nutritional products for infants lead the market followed closely by enteral nutrition, according to its latest report, “Clinical Nutrition Products, 4th Edition.”
Growth in infant nutrition is due to a significant rise in birth rates, especially in emerging markets such as Pakistan with 25.3 births per 1,000 population, followed by India at 21.3 per 1000 population. The report finds additional growth in infant nutrition sales in China due to approximately 16 million births annually. Although Indonesia has a similar birth pattern to the United States, the infant formula market has been severely underserved, leaving room for growth in the range of 15-20% annually.
Clinical Nutrition Products, 4th Edition
Published: April 2011
Price: US$ 3,995.00
“Demand in the new high-birth rate markets will drive increasing sales of infant nutrition products for manufacturers in the future,” notes Bruce Carlson, publisher of Kalorama Information. “Efforts by the WHO, which supports breastfeeding, will give manufacturers new opportunities in marketing follow-on or weaning formulas.”
As new births drive the market for infant nutrition, the aging population is driving the market for enteral nutrition, often identified as tube feeding. While the average rate of growth for this population is 2.3%, emerging markets, including Brazil, India and Indonesia, are experiencing an increase of 4% annually. The report finds other factors driving growth include increased usage of enteral products in home care settings, as well as a focus towards providing nutrition on a disease-specific basis.
“The growth is not all attributed to the aging population,” adds Carlson. “Malnutrition amongst the elderly in Brazil and poor knowledge of the benefits of enteral nutrition in China establish areas of opportunity beyond the growing market.”
More information can be found in the report “Clinical Nutrition Products, 4th Edition” by Kalorama Information. The report delivers an insight into the global market for infant, enteral and parenteral nutrition, focusing on the United States, Europe, Japan, China and other developing nations. The report includes a competitive analysis in each segment and profiles top companies in the industry.
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