Toxic Indoor Air Pollutants Means $74 Billion for HVAC Filter Marketers

18 Mar 2011 • by Natalie Aster

New York – For the period of 2010-2015, global water softener sales are projected to rise at a CAGR of 6.4% for residential applications and 8.7% for industrial and commercial applications. Asia will experience the fastest growth overall, but sales will be strong in most areas of the world. Continuing news stories about problems with public water supplies, aging water supply infrastructure, polluted water sources, and natural disasters like the flooding unfolding in Pakistan that has left millions homeless will serve as stark messages to those who want to insure their drinking water is not only safe to drink, but aesthetically pleasing as well.

The report “Water and Air Purification Systems and Products: Residential & Commercial” by SBI Energy examines the market for products that are used to clean and purify air and water, both for consumer use as well as for industrial and commercial needs. Problems with air and water will be addressed and technologies that can remedy these problems will be identified and discussed in detail. Economic and demographic trends will be delineated as well as their impacts on fresh air and water. The growth of treatment technologies, in both the consumer and commercial arena, will be projected from 2010 through 2015 at the global, regional, and country level. Factors that can help accelerate (or hinder) growth is also examined as well as new treatment technologies that are entering the marketplace. Finally, trends and innovations will be discussed as well as a sample of companies that develop and manufacture products that treat air or water.

Report Details:

Water and Air Purification Systems and Products: Residential & Commercial
Date: October 2010
Pages: 226
Price: US$ 4,800.00

Water softener sales are closely linked to the housing market, which has declined precipitously since 2006 in many parts of the world. Still, the decline in the housing market has only slowed the market for water softeners as older units have been replaced with newer ones and more people make an investment in them as they remain in their homes for longer periods. Prices are not expected to rise much, if at all, as economic conditions and high unemployment ameliorate price increases.

By 2015, SBI Energy forecasts that total water softener sales will increase to almost $11 billion - $5.4 billion for the residential market and $6 billion for the industrial sector. Growth should remain steady through 2015. However, worsening economic conditions would hinder growth, but not substantially. An improving economy and lower unemployment, on the other hand, could dramatically boost sales, particularly if the housing market turns around.

Contrary to popular belief not all major air pollutants are found outside, according to the Women’s Health Magazine October article, "Beat Bad Air Days." Household items such as candles, printers, shoes, furniture and dust can fill rooms with the potentially dangerous pollutants, the article continues. But just how much should we worry?

It is true that air pollution knows no boundaries and many harmful toxins can be found around the home every day, but most are shocked to learn that the U.S. Environmental Protection Agency cites indoor air as 5 times more polluted than outdoor air. Furthermore, most people spend upwards of 90 percent of their time indoors living in their homes and working in offices, factories, and enclosed spaces. Prolonged exposure to high levels of indoor air contaminants can lead to severe health problems, especially among the very young, the elderly, and the chronically ill.

Concern for health has kept air purification systems, products and technologies registering consistent sales growth since 2006, from both residential and commercial customers — despite the recent recession. According to Water & Air Purification Systems & Products, a market research study by SBI Energy the indoor air filtration market is dominated by heating, ventilation, and air conditioning (HVAC) filters which need replacement on a regular basis, cleaning up $74 billion of the entire market. The next largest segment ($9.3 billion) is for filters for automobiles, vacuum cleaners, clean rooms, general manufacturing processes, and various end use appliances. The fabric filter (or bag house) market ($8.7 billion) consists of filtration equipment used for capturing dust and other particulate matter from power utilities (especially coal fired plants), cement manufacturers, foundry and steel operations, and chemical processors among other industries.

"Demand for products that treat air and water will certainly increase, not only because of an ever increasing global population, but also because of increasing problems associated with air and water supplies," says Shelley Carr, Publisher of SBI Energy. "Human activity continues to pollute both air and water and shows no signs of abating."

More information can be found in the report “Water and Air Purification Systems and Products: Residential & Commercial” by SBI.

To order the report or ask for sample pages contact


The Market Publishers, Ltd.
Mrs. Alla Martin
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