The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition

12 Nov 2010 • by Natalie Aster

New York — The most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of marriage equality for gay men and lesbians. The expansion of same-sex marriage and other forms of civil unions over the past decade is triggering an increase in the visible numbers of gay and lesbian family households and consequently an expanding market space for consumer goods and services of all kinds. The growing number of gay and lesbian parents means that a substantial number of gay and lesbian family households generate significant expenditures on children as well as on adult household members.

The report “The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition” by Packaged Facts provides marketers with the analysis and insights they need to help them succeed in a consumer segment whose buying power is fast approaching $800 billion.

Report Details:

The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition
Date: July 2010
Pages: 154
Price: US$ 3,995.00

Survey research shows that gay and lesbian consumers are more optimistic than other consumers about the economy and personal finances, indicating that gay and lesbian consumers are more likely to amp up discretionary spending on products and services in the wake of the recession.

More information can be found in the report “The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition” by Packaged Facts.

To order the report or ask for free sample pages contact ps@marketpublishers.com

Contacts

MarketPublishers, Ltd.
Mrs. Alla Martin
Tel: +44 208 144 6009
Fax: +44 207 900 3970
ps@marketpublishers.com
www.marketpublishers.com