The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition

Date: July 22, 2010
Pages: 154
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Report type: Strategic Report
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The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition
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The most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of marriage equality for gay men and lesbians. The expansion of same-sex marriage and other forms of civil unions over the past decade is triggering an increase in the visible numbers of gay and lesbian family households and consequently an expanding market for consumer goods and services of all kinds. The growing number of gay and lesbian parents means that a substantial number of gay and lesbian family households generate significant expenditures on children as well as on adult household members.

Moreover, survey research shows that gay and lesbian consumers are more optimistic than other consumers about future economic growth and their own personal financial condition. This basic sense of optimism prevailing among gay and lesbian consumers suggests that they are more willing than other consumers to spend on products and services in the wake of the most severe economic downturn in 70 years.

This completely new 6th edition of Packaged Facts Gay and Lesbian Market in the U.S. provides marketers with the analysis and insights they need to help them succeed in a consumer segment whose buying power is fast approaching $800 billion. The report begins with an assessment of strategic trends shaping the gay and lesbian market and identifies opportunities available to marketers interested in reaching out to gay and lesbian consumers. It continues with a detailed analysis of the social and political trends affecting the gay and lesbian market and provides a forecast of the growth of the buying power of gay and lesbian consumers through 2014. The next two chapters provide a demographic profile of the gay and lesbian population and an analysis of where gay men and lesbians live. Another chapter provides an overview of gay and lesbian consumer behavior and focuses on topics such as shopping behavior, brand loyalty and the importance of eco-friendly corporate policies on the buying decisions of gay and lesbian consumers. The report then provides a detailed look at gay and lesbian consumers in the areas of financial services, travel and pet ownership and a chapter on trends in gay media that includes an analysis of gay and lesbian usage of digital media. The report concludes with a chapter on marketing approaches to gay and lesbian consumers that includes an analysis of the impact of gay-friendly corporate policies and gay-themed advertising on the purchasing decisions of gay and lesbian consumers.
CHAPTER 1 EXECUTIVE SUMMARY

Introduction

Background

Overview of Report

Scope and Methodology

Scope of the Market

Overview of Data Sources

Market Trends and Opportunities

Recognition of Relationships Central Trend in American Society and in Gay and Lesbian Market

Expansion of Same-Sex Marriage Laws Creates Multiple Marketing Opportunities

Gay and Lesbian Families Represent Major Market Segment

Gay and Lesbian Consumer Optimism Generates Opportunities for Marketers

Gay and Lesbian Consumers Require Focused Marketing Approaches

Gay and Lesbian Travelers Continue to Offer Significant Opportunities

Social and Political Trends Affecting the Gay and Lesbian Market

Gallup Finds Dramatic Shift in Men’s Views of Gay Men and Lesbians

New Surveys Continue Long-Term Trend of Increasing Acceptance

“Tipping Point” May Have Been Reached

Gains Accelerate

Vast Majority of Heterosexual Americans View Coming Out with Equanimity

Large Majority of Americans Support Allowing Openly Gay Men and Women to Serve in Military

Coverage of Marriage Equality and Other Relationship Recognition Laws Continues to Expand

Support for Gay Marriage Continues to Increase

Research Demonstrates Economic Benefits of Marriage Equality

Vast Majority of Heterosexual Adults Accepting of Gays and Lesbians on the Job

Size and Growth of the Market

Gay and Lesbian Population Exceeds 15 Million

Buying Power Used to Measure Size of Market

Post-Recession Economic Projections Analyzed

2010 Gay and Lesbian Buying Power Totals $743 Billion

Demographic Profile of the Gay & Lesbian Population

Demographic Characteristics of Gay Men and Lesbians Highlighted

Census Data on Gay and Lesbian Partnerships Offer Key Demographic Insights

Where Gay Men and Lesbians Live

Methodology Explained

California and New York Have Largest Gay and Lesbian Populations

New York Metro Area Leads in Gay and Lesbian Population

Gay Couples More Likely to Live in Large Metropolitan Areas

Gender of Same-Sex Couples Varies Widely across Regions

Smaller States Attract Lesbian Couples

Male Same-Sex Couples More Likely to Live in Central Cities

Industry Highlights

Gay Men and Lesbians Find Less Comfortable Environment at Financial Services Providers

Gay and Lesbian Consumers More Likely to Turn to the Internet for Financial Information

Gay Men and Lesbians less Likely to Own Investments

Lower Prices Cause Gay and Lesbian Consumers to Switch Auto Insurers

Online Auto Insurance Purchase More Popular

Gay and Lesbian Consumers Highly Likely to Have Health Insurance

Gay and Lesbian Consumer Base Includes Core of Dedicated Travelers

Gay and Lesbian Consumers Plan to Travel More, Spend Less

Gays and the Media

Economic Downturn and Media Revolution Hit Gay Press

Both New and Traditional Gay Media Remain Vibrant

Advertising in Gay Media Remains Healthy

Media Consolidation Continues

Gay Men and Lesbians Tied to the Internet

Blog Readership Accelerates among Gay Men and Lesbians

News Blogs Most Popular with Gay and Lesbian Readers

Social Networking Sites Important to Gay Men and Lesbians

Marketing to Gay and Lesbian Consumers

Providing Equal Workplace Benefits Important to Gay and Lesbian Consumer Decisions

Data Show Marketing Directly to Gays and Lesbians Pays Off

Companies Pay Price for Harmful Actions

Brand Loyalty Swayed by Perception of Gay-Friendliness

Gay-Themed Print Ads Deemed More Effective

LGBT Microsites Offer Effective Outreach Tool

Gay and Lesbian Consumers More Positive toward Ads on Blogs, Less Drawn to Advertising on Social Networking Sites

Wide Range of Companies Advertise to Gay and Lesbian Consumers

CHAPTER 2 MARKET TRENDS AND OPPORTUNITIES

Recognition of Relationships Central Trend in American Society and in Gay and Lesbian Market

Expansion of Same-Sex Marriage Laws Creates Multiple Marketing Opportunities

Gay and Lesbian Families Represent Major Market Segment

Gay and Lesbian Consumer Optimism Generates Opportunities for Marketers

Gay and Lesbian Consumers Require Focused Marketing Approaches

Digital Media Offer Path to Gay and Lesbian Consumers

Retailers Can Benefit from Gay and Lesbian Attitudes toward Shopping

Gay and Lesbian Consumers Relate to Green Marketing Efforts

Gay and Lesbian Travelers Continue to Offer Significant Opportunities

Aging of Gay and Lesbian Population Generates Opportunities for Financial Services Firms

Gay and Lesbian Market Research Will Benefit from Strengthened Census Procedures

CHAPTER 3 SOCIAL AND POLITICAL TRENDS AFFECTING THE GAY AND LESBIAN MARKET

Changes in Societal Attitudes

Gallup Finds Dramatic Shift in Men’s Views of Gay Men and Lesbians

New Surveys Continue Long-Term Trend of Increasing Acceptance

“Tipping Point” May Have Been Reached

Gains Accelerate

Vast Majority of Heterosexual Americans View Coming Out with Equanimity

Table 3-1: Attitudes of Heterosexuals toward Coming Out

Table 3-2: Attitudes of Heterosexuals toward Honesty about Coming Out

New Study Shows Benefits of Repeal of “Don’t Ask, Don’t Tell” Policy

Large Majority of Americans Support Allowing Openly Gay Men and Women to Serve in Military

Expansion of Same-Sex Marriage Laws

Coverage of Marriage Equality and Other Relationship Recognition Laws Continues to Expand

Table 3-3: Summary of Status of Marriage Equality and Other Relationship Recognition Laws

Support for Gay Marriage Continues to Increase

Research Demonstrates Economic Benefits of Marriage Equality

Gays in the Workplace

Heterosexual Adults More Accepting of Gays and Lesbians on the Job

Table 3-4: Reactions of Heterosexual Co-Workers, 2008 vs. 2009

Table 3-5: Attitudes of Heterosexual Adults toward Employment and Sexual Orientation

Workplace Discrimination Declines

Figure 3-1: Percent of Gay and Lesbian Adults Experiencing Discrimination in the Workplace, 2008 vs. 2009

Figure 3-2: Percent of Gay and Lesbian Adults Never Experiencing Discrimination in the Workplace, 2008 vs. 2009

Table 3-6: Types of Discrimination Experienced by Gay and Lesbian Adults in the Workplace, 2008 vs. 2009

Openness in the Workplace Continues to Increase

Table 3-7: Openness of Gay and Lesbian Adults About Sexual Orientation with Others, 2008 vs. 2009

Poor Economy Affects Willingness of Some Gays to Be Open about Sexual Orientation

Table 3-8: Impact of the Economy on Willingness of Gay and Lesbian Adults to be Open About Sexual Orientation

Gays More Comfortable in Sharing Personal Information at Work

Table 3-9: Comfort Level in Sharing Personal Information at Work, Gay and Lesbian vs. Heterosexual Adults, 2008 vs. 2009

Diversity in the Workplace Vital to Gays and Lesbians

Table 3-10: Importance Gay and Lesbian Adults Place on Recruiting Employees from Diverse Backgrounds, 2008 vs. 2009

Few Heterosexual Adults Know about Lack of Legal Protection for Gays on the Job

Table 3-11: Knowledge of Federal Legislation Related to Employment Discrimination, Gay and Lesbian vs. Heterosexual Adults, 2008 vs. 2009

CHAPTER 4 SIZE AND GROWTH OF THE MARKET

The Scope and Size of the Gay and Lesbian Market

Defining the Scope of the Market

Key Factors in Estimating the Size of the Gay and Lesbian Population

Gay and Lesbian Population Exceeds 15 Million

Table 4-1: Projected Growth of Total U.S. and Gay and Lesbian Population 18 Years Old and Over, 2009-2014

The Buying Power of Gay Men and Lesbians

Buying Power Used to Measure Size of Market

“Disposable Income” Not the Same as “Discretionary”

Post-Recession Economic Projections Analyzed

Table 4-2: Actual and Projected Annual Percentage Growth in Disposable Personal Income, 2004-2014

2010 Gay and Lesbian Buying Power Totals $743 Billion

Table 4-3: Projected Growth in Gay and Lesbian Buying Power, 2009-2014

Buying Power in Major Metro Markets

Gay and Lesbian Buying Power Highest in New York and San Francisco

Table 4-4: Gay and Lesbian Buying Power in Metropolitan Areas with Largest Gay and Lesbian Populations, 2009

Washington, D.C. and San Francisco Metro Markets Lead in Per Capita Buying Power

Table 4-5: Per Capita Gay and Lesbian Buying Power in Metropolitan Areas with Largest Gay and Lesbian Populations

CHAPTER 5 DEMOGRAPHIC PROFILE OF THE GAY & LESBIAN POPULATION

Overview

Demographic Data Sources Cited

Demographic Characteristics of Gay Men and Lesbians Highlighted

Demographic Profile of Gay and Lesbian Partnerships

Census Data on Gay and Lesbian Partnerships Offer Key Demographic Insights

Census Finds Many Same-Sex Couples Report as Spouses

Significant Demographic Differences between Same-Sex Spouses and Unmarried Same-Sex Couples

Age Differences Analyzed

Table 5-1: Same-Sex vs. Other Couples by Age

Non-Hispanic Whites More Prevalent

Table 5-2: Same-Sex vs. Other Couples by Race and Hispanic Origin

Interracial Couples Less Common among Opposite-Sex Couples Reporting as Spouses

Figure 5-1: Percent of Interracial Couples, Same-Sex vs. Opposite-Sex Couples

One in Five Same-Sex Couples Has Children

Table 5-3: Same-Sex vs. Opposite-Sex Couples by Presence of Children in Household

Same-Sex Couples More Highly Educated

Table 5-4: Same-Sex vs. Opposite-Sex Couples by Educational Attainment and Employment Status

Higher Household Incomes a Hallmark of Same-Sex Couples

Figure 5-2: Same-Sex vs. Opposite-Sex Couples by Average Household Income

Table 5-5: Same-Sex vs. Opposite-Sex Couples by Household Income

Homeownership Patterns Differ

Table 5-6: Same-Sex vs. Opposite-Sex Couples by Household Tenure

CHAPTER 6 WHERE GAY MEN AND LESBIANS LIVE

Gay and Lesbian Population Centers

Methodology Explained

California and New York Have Largest Gay and Lesbian Populations

Table 6-1: 20 States with Largest Gay and Lesbian Populations, 2008

Gays More Prominent in Some States, Less So in Others

Table 6-2: States Ranked by Relative Importance of Gay and Lesbian Population

New York Metro Area Leads in Gay and Lesbian Population

Table 6-3: Metropolitan Areas with Largest Gay and Lesbian Populations, 2008

Gay and Lesbian Population Most Influential in San Francisco

Table 6-4: Metropolitan Areas with Largest Gay and Lesbian Populations Ranked by Relative Importance of Gay & Lesbian Population, 2008

Residential Patterns

Gay Couples More Likely to Live in Large Metropolitan Areas

Percent of Households Living in 15 Largest Metropolitan Areas, Same-Sex vs. Other Households

Gender of Same-Sex Couples Varies Widely across Regions

Table 6-5: States with a Majority of Male Same-Sex Couples, 2008

Table 6-6: States with a Majority of Female Same-Sex Couples, 2008

Smaller States Attract Lesbian Couples

Table 6-7: Lesbian Couples as Percent of All Same-Sex Couples by Size of Total Population of State

Male Same-Sex Couples More Likely to Live in Central Cities

Figure 6-2: Percent of Male and Female Same-Sex Couples Living in Core Cities of Metropolitan Areas with Largest Gay and Lesbian Populations

Table 6-8: Percent of Households Living in Core Cities of Metropolitan Areas with Largest Gay and Lesbian Populations, All Households vs. Same-Sex Households by Gender, 2008

Suburbs Draw Lesbians

Table 6-9: Residential Patterns of Lesbian Couples in New York Metropolitan Area

Table 6-10: Residential Patterns of Lesbian Couples in San Francisco Bay Metro Area by County

Table 6-11: Residential Patterns of Lesbian Couples in Washington, D.C. Metro Area by County and City

CHAPTER 7 OVERVIEW OF CONSUMER BEHAVIOR

Gay and Lesbian Consumers in the Post-Recession Economy

Gay Consumers More Confident about Post-Recession Economy

Table 7-1: Impact of Severe Economic Turndown, Gay and Lesbian vs. Heterosexual Adults

Table 7-2: Expectations toward Economy, Gay and Lesbian vs. Heterosexual Adults

Table 7-3: Economic Growth Predictions, Gay and Lesbian vs. Heterosexual Adults

Table 7-4: Current Job Market Ratings, Gay and Lesbian vs. Heterosexual Adults

Table 7-5: Job Market Predictions, Gay and Lesbian vs. Heterosexual Adults

More Gay Men and Lesbians Think Country Is on Right Track

Figure 7-1: Percent Agreeing “Things in the Country Are Going in the Right Direction,” Gay and Lesbian vs. Heterosexual Adults

Figure 7-2: Percent Agreeing “Things in the Country Have Pretty Seriously Gotten Off on the Wrong Track,” Gay and Lesbian vs. Heterosexual Adults

Gay and Lesbian Consumers More Upbeat about Personal Finances

Figure 7-3: Percent of Gay and Heterosexual Adults Expecting Household Financial Condition to Be Worse in Next Six Months, Selected Months 2008-2010

Figure 7-4: Percent of Gay and Heterosexual Adults Expecting Household Financial Condition to Be Better in Next Six Months, Selected Months 2008-2010

Spending by Gay and Lesbian Consumers Remained Robust in Immediate Aftermath of Recession

Table 7-6: Planning to Spend on Holiday Gifts, Gay and Lesbian vs. Heterosexual Consumers

Table 7-7: Planning to Spend on Family, Friends and Others, Gay and Lesbian vs. Heterosexual Consumers

Shopping and Purchasing Behavior

Gay and Lesbian Shoppers Tend to Look for Best Shopping Experience

Table 7-8: Most Important Reasons for Holiday Shopping, Gay and Lesbian vs. Heterosexual Consumers

Gay and Lesbian Consumers Keep up with Trends

Table 7-9: Keeping Up with Styles and Trends, Gay and Lesbian vs. Heterosexual Consumers

New Products Attract Gay and Lesbian Consumers

Table 7-10: Upgrading to New Products, Gay and Lesbian vs. Heterosexual Adults

Brand Loyalty Strong

Table 7-11: Leisure Summer Travel, LGBT vs. Heterosexual Adults

Gay and Lesbian Consumers Shop More in Every Retail Category

Table 7-12: Holiday Shopping by Type of Store, Gay and Lesbian vs. Heterosexual Consumers

Going Green

Gay and Lesbian Consumers Strongly Pro-Environment

Table 7-13: Attitudes toward Environmental Issues, Gay and Lesbian vs. Heterosexual Adults

Gays More Engaged in Pro-Environment Activities

Table 7-14: Participation in Environmental Actions, Gay and Lesbian vs. Heterosexual Adults

More Gays View Selves as Environmentally Conscious

Table 7-15: Self Identifying as Green, Gay and Lesbian vs. Heterosexual Adults

Environmental Issues Affect Consumer Decisions of Gay Men and Lesbians

Table 7-16: Importance of Environmental Issues on Making Decisions, Gay and Lesbian vs. Heterosexual Adults

CHAPTER 8 INDUSTRY HIGHLIGHTS

Financial Services

Gay Men and Lesbians Find Less Comfortable Environment at Financial Services Providers

Table 8-1: Comfort with Financial Services Provider, Gay and Lesbian vs. Heterosexual Consumers

Gay and Lesbian Consumers More Likely to Turn to the Internet for Financial Information

Table 8-2: Sources of Financial Information, Gay and Lesbian vs. Heterosexual Consumers

Gay Men and Lesbians less Likely to Own Investments

Table 8-3: Ownership of Investments, Gay and Lesbian vs. Heterosexual Consumers

Lower Prices Cause Gay and Lesbian Consumers to Switch Auto Insurers

Table 8-4: Reasons for Switching Auto Insurance, Gay and Lesbian vs. Heterosexual Consumers

Online Auto Insurance Purchase More Popular

Table 8-5: Method for Purchasing Auto Insurance, Gay and Lesbian vs. Heterosexual Consumers

Life and Homeowner’s/Renter’s Insurance less Common among Gay and Lesbian Consumers

Table 8-6: Type of Life Insurance, Gay and Lesbian vs. Heterosexual Consumers

Table 8-7: Homeowner’s/Renters Insurance, Gay and Lesbian vs. Heterosexual Consumers

Gay and Lesbian Consumers Support Health Care Reform

Table 8-8: Support for President’s Health Care Reform Bill, Gay and Lesbian vs. Heterosexual Consumers

Gay and Lesbian Consumers Highly Likely to Have Health Insurance

Table 8-9: Health Insurance, Gay and Lesbian vs. Heterosexual Consumers

Travel

Gay and Lesbian Consumer Base Includes Core of Dedicated Travelers

Table 8-10: Impact of U.S. Economy on Travel Plans, LGBT vs. Heterosexual Consumers, May 2010

Gay and Lesbian Consumers Plan to Travel More, Spend Less

Table 8-11: Expected Number and Amount of Spending on Leisure/Business Trips during Summer by LGBT and Heterosexual Consumers, 2009 vs. 2010

Gay and Lesbian Consumers More Likely to Have Travel Plans

Figure 8-12: Average Number of Business and Leisure Trips Planned in Summer by Gay and Lesbian and Other Consumers, 2010 vs. 2009

Beaches and Cities Draw Gay and Lesbian Travelers

Table 8-13: Summer Vacation Destinations in 2010, LGBT vs. Heterosexual Consumers

Gay and Lesbian Travelers Less Concerned about Gas Prices

Table 8-14: Importance of Retail Fuel Prices, LGBT vs. Heterosexual Consumers

Convenience Stores Important When Choosing Where to Buy Gas

Table 8-15: Importance of Onsite Convenience Store When Buying Fuel, LGBT vs. Heterosexual Consumers

Ownership of Pets

Pets More Likely to Be Part of Gay and Lesbian Households

Table 8-16: Pet Ownership, Gay and Lesbian vs. Heterosexual Consumers

Table 8-17: Pet as Member of the Family, Gay and Lesbian vs. Heterosexual Consumers

Pets in Gay and Lesbian Families Get More Presents

Table 8-18: Purchasing Holiday Presents for Pets, Gay and Lesbian vs. Heterosexual Consumers

CHAPTER 9 GAYS AND THE MEDIA

Media Trends

Economic Downturn and Media Revolution Hit Gay Press

Both New and Traditional Gay Media Remain Vibrant

Advertising in Gay Media Remains Healthy

Media Consolidation Continues

Gay-Themed TV Outlets Thrive

Gay and Lesbian Representation on Television Analyzed

Use of Digital Media

Gay Men and Lesbians Tied to the Internet

Table 9-1: Online Activities in Last Month, Gay and Lesbian vs. Heterosexual Consumers

Table 9-2: Percent Engaging in Selected Online Activities on at least a Daily Basis (Other than Work-Related), Gay and Lesbian vs. Heterosexual Consumers

Blog Readership Accelerates among Gay Men and Lesbians

Figure 9-1: Percent Reading Blogs, Gay and Lesbian vs. Heterosexual Consumers

News Blogs Most Popular with Gay and Lesbian Readers

Table 9-3: Types of Blogs Read by Gay and Lesbian and Heterosexual Consumers

Table 9-4: Frequency of Visiting Blogs, Gay and Lesbian vs. Heterosexual Consumers

Social Networking Sites Important to Gay Men and Lesbians

Table 9-5: Membership of Social Networking Sites, Gay and Lesbian vs. Heterosexual Consumers

Table 9-6: Frequency of Visiting Social Networking Sites, Gay and Lesbian vs. Heterosexual Consumers

Gay Men and Lesbians More Likely to Be on Twitter

Figure 9-2: Percent of Gay and Lesbian and Other Adults Who Are Twitter Members

CHAPTER 10 MARKETING TO GAY AND LESBIAN CONSUMERS

Receptivity to Marketing and Advertising

Providing Equal Workplace Benefits Important to Gay and Lesbian Consumer Decisions

Table 10-1: Likelihood of Considering Brands That Provide Equal Workplace Benefits, Gay and Lesbian vs. Heterosexual Consumers

Table 10-2: Likelihood of Considering Brands That Support Nonprofits, Gay and Lesbian vs. Heterosexual Consumers

Data Show Marketing Directly to Gays and Lesbians Pays Off

Table 10-3: Likelihood of Purchasing Products from Companies Marketing Directly to Gays and Lesbians, Gay and Lesbian vs. Heterosexual Consumers

Companies Pay Price for Harmful Actions

Table 10-4: Switching Products or Service Providers Because of Harmful Actions

Brand Loyalty Swayed by Perception of Gay-Friendliness

Table 10-5: Switching Products or Service Providers to Support LGBT Community

Table 10-6: Loyalty to LGBT Friendly Brands

Table 10-7: Purchasing Behavior of Gays and Lesbians

Gay Marketing Can Benefit Health Insurance Companies

Table 10-8: Likelihood of Choosing Health Insurance Company Due to LGBT Marketing

Gay-Themed Print Ads Deemed More Effective

Table 10-9: Factors Considered Important When Choosing Health Insurance Products, Gay and Lesbian vs. Heterosexual Consumers

LGBT Microsites Offer Effective Outreach Tool

Table 10-10: Usage of Microsites in General by Gay and Lesbian Consumers

Table 10-11: Usage of LGBT Microsites by Gay and Lesbian Consumers

Table 10-12: Frequency of Usage of Microsites by Gay and Lesbian Consumers

Top Reasons for Using Microsites Listed

Table 10-13: Reasons Why Gay and Lesbian Adults Use a Microsite

Lack of Knowledge Inhibits Use of Microsites

Table 10-14: Reasons Why Gay and Lesbian Adults Do Not Use a Microsite

Gays and Lesbians More Positive toward Ads on Blogs, Less Drawn to Advertising on Social Networking Sites

Table 10-15: Attitudes toward Ads on Blogs, Gay and Lesbian vs. Heterosexual Consumers

Table 10-16: Feelings toward Advertising on Social Networking Sites, Gay and Lesbian vs. Heterosexual Adults

Marketing and Advertising Trends

Wide Range of Companies Advertise to Gay and Lesbian Consumers

Table 10-17: Nominees for GLAAD Media Awards in Advertising, 2009

Subaru Continues Ties with Gay and Lesbian Community

Levi’s Ties Ads to Same-Sex Marriage Movement

Campbell Soup Places First Print Ad Representing and Targeting Gay Families

Cadillac Takes “Road to Success”

APPENDIX: ADDRESSES OF SELECTED GAY AND LESBIAN MARKET RESOURCES

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