Verizon - Multi-Screen Strategy. TV and Video Content Delivered Online to the PC22 Oct 2010 • by Natalie Aster
London - Verizon has made online video services available to its entire broadband customer base since 2005; its offering includes Disney Connection, ESPN360, NFL Game Extra, Starz Play, and YES Network. FiOS TV Online launched as a limited beta trial in August 2009, in response to an industry-wide initiative (started by Comcast and Time Warner) to extend customers’ pay-TV services to the PC or laptop.
The service trial currently gives beta participants on-demand access to a selection of premium TV content, including Time Warner’s TNT/TBS networks, which were added in June 2010 to the existing lineup of HBO GO and EPIX; these were already available to FiOS TV customers subscribing to those premium channels. FiOS customers access the online programming either at the FiOS TV Online website or at the websites of the individual content providers, using their Verizon Online usernames and passwords, which will keep them signed in for up to 30 days after the initial login. Verizon recorded 124% growth in online video viewing across its network during 2009.
More information on Verizon SWOT analysis, the strengths, weaknesses, Verizon' opportunities and threats, together with the market overview can be found in the report “Verizon- Multi-Screen Strategy” by Ovum.
Published: June, 2010
Price: USD 895
Report Sample Abstract:
Bringing online content and applications from the PC to the TV
Multi-screen initiatives don’t always seek to shift TV content and applications onto the PC and mobile platforms. There is also substantial interest among service providers, as well as device software developers, in driving multi-screen content delivery in the other direction. The last couple of years have seen a plethora of initiatives from both CE vendors and operators (including Verizon’s Media Manager) around the sharing of personal media across networked devices in the home. This typically involves TV-based access to users’ personal collection of digital music, photos, and videos stored on their PC’s hard drive.
Verizon’s FiOS TV Internet Video feature takes this approach a step further by delivering streamed Internet content to the large screen. Launched in 3Q09, FiOS TV Internet Video provides Verizon’s multi-room DVR customers with free access to the blip.TV, Dailymotion, and Veoh UGC services, using the Media Manager PC application to transcode and stream the content to the STB. In April 2010 the feature was enhanced by the addition of YouTube as well as a selection of Internet radio stations. The YouTube interface has been modified to blend in with the FiOS TV UI and videos can be viewed in either half-screen or full-screen mode (Figure 3).
Verizon was also among the earliest players to enable large-screen access to the two most popular social media applications, Facebook and Twitter, both of which are historically based on online and mobile access
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