World Toys & Games Market Analysed by Euromonitor in Its In-demand Report Published at

11 Dec 2017 • by Natalie Aster

LONDON – Whilst developed regions collectively are getting older and emerging economies are getting younger, the current dynamics of each market is more complicated, with varying growth rates amid specific parts of the population, which is influencing the toy market in a distinct manner. Emerging markets are at various stages of small child and teenage toy growth, whilst developed markets are witnessing a growing focus on young people who are more disposed to buying toys for themselves.

Emerging markets are likely to be the key source of world child population growth through to 2021 and have a comparatively young audience to sell to, with the toys for young children being the principle source of growth. Meantime, developed markets are observing decaying birth rates, urging toy manufacturers to focus their attention on toys for adults.

Subsequent demographic segmentation across markets is expected to be seen, and firms will likely need to position themselves currently to establish a foothold to capitalise on future growth. This signifies taking manifold approaches, like partnering or obtaining local licences, or making novel products and licences with multigenerational appeal.

In-demand research report “Diverging Demographics Determining the Future of Traditional Toys” elaborated by Euromonitor offers a 360-degree analysis of the market for toys and games from a global perspective, and region-wise. It also provides a detailed analysis of the market by category and channel. The study identifies the major growth sectors and pinpoints the factors propelling the changes. The report provides in-depth insights into to the size and scope of the market; limelights the buzz topics, emerging geographic regions, trends, as well as the burning industry issues. It provides an extensive look at the competitive scenario, leading firms and major brands. The research study also provides granular forecasts shedding light on how the market is set to evolve in the offing, and the criteria for success.

Visit Euromonitor International page at to access a full collection of the publisher’s research studies.


The Market Publishers, Ltd.
Natalie Aster
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