Australia Mobile Penetration Rates to Show Slow Growth to 2022, States BuddeComm in Its Report Available at MarketPublishers.com

27 Nov 2017 • by Natalie Aster

LONDON – Australia is a world leader in the 4G and 5G wireless ecosystem. The three major MNOs, such as Telstra, Optus, and Vodafone Hutchison Australia (VHA), dominate the country’s mobile marketplace. There is also a considerable number of MVNOs in Australia.

The 3 LTE networks operated by Optus, Telstra and VHA have flourished at a rapid pace over the past 3 years as these companies seek to offer an infrastructure capable of responding to customer demand for mobile broadband Internet access services.

These MNOs have poured money into spectrum and network upgrades to boost network capacity, whilst the geographic reach of LTE will likely see wider take-up from customers in the offing. Given that close to 90% of all sales of mobile devices are currently smartphones, the mobile data traffic is witnessing a fast-paced increase.

Australia’s mobile marketplace is now very mature and developed with sluggish annual growth rates for subscribers of below 3% since 2013. Mobile phone user penetration is presently well in excess of 100%.

For all operators, price competition along with a focus on managing their mobile businesses as they adapt to novel technologies being launched, have resulted in a huge pressure recently.

Through to 2022, very slow growth is expected with penetration rates set to rise only slightly above the forecast population growth.

New research report “Australia - Mobile Market - Overview, Statistics, Forecasts, and Analyses” elaborated by BuddeComm canvasses the telecom market at a national level.

The study offers data and analysis on a set of mobile technologies in Australia, and also an evaluation of network developments. It gives an assessment of the prospects for operators as they expand the deployments of their LTE networks beyond the key urban regions and deeper into the countryside, and pour money into prototype 5G technologies as part of preparation for deployments expected from 2020.  The report includes key statistical figures on network data through-put, emerging technologies, and operators’ strategies. Furthermore, the study analyses operator revenue and ARPU and gives details about the evolution of the mobile subscriber bases, prepaid and contract, for each MNO. It also discusses the handset and smartphone marketplaces, as well as MNOs’ financial and operational information.

More new market research reports by the publisher are available at BuddeComm page.

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