World Home Décor & Accessories Market Trends Discussed by GlobalData in Its Topical Report Available at MarketPublishers.com

31 Oct 2017 • by Natalie Aster

LONDON – While other high-end home sectors will likely be impacted by customers tightening their belts owing to a more volatile economy, the home décor sector is likely to remain robust, with growth dropping to 0.7% by 2018 but maintaining a positive trajectory. Home décor is a little bit more insulated against the economy versus other home sectors, as consumers reduce spending on expensive items, like furniture, and buy home décor items as a less expensive alternative to decorate their homes.

The candle holders & lanterns and candles & home fragrances categories are poised to post the fastest growth over the next 5 years as online influencers and Scandinavian design trends - such as lagom and hygge - drive shoppers’ interest in candles for a relaxing and soothing home environment.

The growth of the online channel is limited due to the improvised and non-essential nature of home décor. This means that a big share of sales is fuelled by consumers who see something they like in-store and make impulse purchases rather than planned decisions.

Fashion retailers keep on expanding their presence in the home décor marketplace, with Zara having opened more standalone home stores, H&M launching home concessions, and River Island set to roll out a range of homewares. Department stores are at risk of losing sales to consumers who opt for buying cheaper home décor items from fashion and clothing retailers.

Topical research report “Home Décor and Accessories 2017” elaborated by GlobalData offers comprehensive, detailed insights into the home décor marketplace.

It provides a deep assessment of the key issues having a bearing on the market, strategies for success, market sizing and forecast figures up to 2022, profiles of retailers and players’ market shares, consumer buying habits and spending incentives.

Reasons to Buy:

• Gain better understanding of how online influencers impact the home décor market and how this is driving sales of some products within the sector.
• Pinpoint the existing and future fashion trends in the home décor sector and which retailers are best placed to benefit from the rising fashionability of homewares.
• Discover the disruption of discount houses and value retailers like The Range and B&M and also fashion retailers in the home décor sector and how midmarket retailers can keep on gaining market share in a more competitive retail universe.
• Know the major motivations lying behind consumers’ shopping habits pertaining to home décor via the study of 2,000 shoppers.

More topical market research reports developed by this publisher are provided in GlobalData catalogue.

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