Global OTT Devices & Services Market to Reach USD 165.13 Bn in 2025, States Grand View Research in Its Study Available at MarketPublishers.com08 Sep 2017 • by Natalie Aster
LONDON – The global OTT devices and services market is poised to reach USD 165.13 billion in 2025, driven by the surging penetration of mobile devices and advances in consumer electronics like smart TVs.
The demand for OTT videos has been on the rise at a rapid pace, specifically in developing countries. TV digitisation incentives by different regional governments and broadcasting companies worldwide have allowed OTT content to emerge as the prevailing platform for video consumption.
Companies operating across different sectors are increasingly seeking up-to-date technological models to offer individualised experiences to their customers, like TV access on smart phones, tablets, and connected devices. Content providers and broadcasters are leveraging the advantages of OTT technology to boost customer engagement by gaining detailed insights about their client base.
Furthermore, the surging demand for VoD, VoIP, SVoD, IM services, and Internet TV are set to stimulate the industry growth in the years to come. OTT service providers are increasingly focusing their efforts on the development of the 3 key streaming technologies that comprise HDR,1080p content, 4K streaming, and VR video.
Players like WhatsApp, Apple FaceTime, Google Hangouts, Skype, and Tencent QQ are upgrading their processes with novel innovative technologies and solutions to offer advanced messaging and communication services.
In-demand research report “Over-the-Top (OTT) Devices And Services Market Analysis By Content, By Revenue Source, By Deployment, And Segment Forecasts, 2014 - 2025” elaborated by Grand View Research offers an analysis of the industry on a global level.
The study analyses market size and provides growth projections to 2025, contains a value chain analysis, sheds light on key market drivers and restraints, canvasses market penetration, offers Porter's five forces analysis, top company ranking analysis for 2016, as well as PEST analysis. It includes an analysis of the market size estimates (plus forecasts) and trends, as well as movement analysis and market shares with respect to revenue source, device, and deployment. A geographical market analysis is also available. The research study investigates the competitive landscape and offers granular profiles of the 11 dominant industry players covering their business overview, financials, product benchmarking, and strategic initiatives.
More in-demand market research reports by Grand View Research are available at its page.