Ireland Baby Food Market to Decline through 2022, Expects GlobalData in Its Insightful Research Report Recently Published at MarketPublishers.com08 Aug 2017 • by Natalie Aster
LONDOM – Currently, the Irish market for baby food is witnessing a downturn trend. From 2010 till 2016, the birth rate went down by 14%. Moreover, keen price competition also contributed to a clear downturn in sales. Since the year 2010, baby food retail sales in Ireland have fallen by 10%, while volumes went down by 19%. Among all product categories, baby drinks are posting the lowest demand.
Furthermore, the birth rate in Ireland is set to keep on falling in the offing, thus, continuing to restrain baby food sales growth. By 2022, the Irish baby food market is expected to shrink by 4.5% in terms of volume, however to increase by about 11.3% value terms. The key value growth engine is the rising trend towards more expensive products like pouches. The only sector that is predicted to increase in volume through 2022 is the finger foods.
IN 2016, the Irish baby food market was reigned by baby milks, which captured about 60% of total sales value. Danone, Nestlé and Heinz are the top leaders in the Irish baby food market, their combined market share reaches 85%.
The in-demand research report “The Baby Food Market in Ireland 2017” provided by GlobalData is a great source of trustworthy information on the current landscape of the Irish baby food market. It provides a profound, extensive and detailed overview of the market current and future possible trends. The research publication provides an in-depth analysis of the market dynamics, reviews the main market growth limiting and driving factors; offers insights into the key product categories and identifies the emerging opportunities and threats in the Irish baby food market. Moreover, the research study includes a detailed review of the competitive scenario, points out and profiles the key retailers in Ireland and also covers the distribution channels. All-encompassing future forecasts for the market up till 2022 are available in this report.
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