World Alcoholic Drinks Market Analysed by Euromonitor in Its New Study Available at MarketPublishers.com

01 Aug 2017 • by Natalie Aster

LONDON – In 2016, the world alcoholic drinks marketplace experienced negative growth for a second consecutive year, continuing to follow hot on the heels of its first sharp decline in over a decade back in 2015. Still, a flatlining top-line growth and a sobering tendency in the context of tremendous maturity levels and lingering macro-level headwinds cover various opportunities amid the statistical noise.

The buoyancy of the spirits segment, led by English gin, whiskies and tequila highlights growth opportunities, both volume and value, going forward.

Meanwhile, geopolitical, macroeconomic or legislative improvements are far from the one and only disruptors. Technological developments focusing on home-tainment, marijuana legalisation incentives dramatically altering the playing field in the North America region and beyond, and a novel dawn for experiential, aspirational and politicised marketing will play a decisive role in the next stages of the evolution of the alcoholic drinks industry.

New market research report “Alcoholic Drinks Global Industry Overview” elaborated by Euromonitor presents an all-round, detailed analysis of the market performance at a global scale.

It offers shrewd insights into to the size and structure of the alcoholic drinks sector in the off-trade and the on-trade alike. The study casts light on buzz topics, gives an overview of emerging geographies, identifies the various market categories and analyses major trends along with limelighting essential industry issues and white spaces. It provides a strategic analysis of major factors impacting the market, including NPDs, innovations in packaging, lifestyle/ economic influences, pricing or distribution issues. The report identifies the top companies and leading brands in terms of total volume, as well as describes the overall competitive landscape. Additionally, the study provides detailed forecasts illustrating how the market is poised to change in the foreseeable future, and outlines the criteria for success.

More new market research studies by our partner can be found at the Euromonitor page. 

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