Tecno’s Development & Product Strategies in Africa Discussed by MIC in Its New Report Recently Added at MarketPublishers.com26 Jul 2017 • by Natalie Aster
LONDON – The Chinese mobile phone brand Tecno entered the African feature phone market is 2008. At that time, appr. 80% of the regional market was captured by Samsung and Nokia. After 2 years, Tecno was the 3rd biggest feature phone brand in Ghana, Nigeria and Tanzania, close following Samsung and Nokia.
After the launch of its 1st Android-based smartphone T1 in the year 2012, Tecno sold around twenty million feature phones and smartphones during that year.
In the previous year, Tecno captured a major share in the Nigerian and Tanzanian markets.
The cutting-edge report “Tecnos Development in Africa and Its Product Strategies” worked out by Market Intelligence & Consulting Institute (MIC) highlights the historic development of the African smartphone market and evaluates the role of Tecno in the regional market. The research study includes Tecno’s products positioning analysis, presents data on the company’s sales, reviews the major competitors and competitive pressures, etc.
Many other topical research studies by this publisher are available at the MIC page at MarketPublishers.com.