Advertising, Public Relations & Related Services Market to Cross USD 600 Bn by 2020, Says TBRC in Its Topical Report Published at MarketPublishers.com24 Jul 2017 • by Natalie Aster
LONDON – The worldwide market for advertising, public relations and related services is poised to surpass the USD 600 billion mark by 2020. The key drivers of the market growth include the rise of e-commerce businesses, enhanced targeting of advertising, digitalisation, and rapidly growing emerging economies.
Innovation in billboard advertising has been gathering speed in the advertising, public relations, and related services market in the recent years. The out-of-home (OOH) advertising sector is observing a transition from conventional billboards to cutting-edge 3D, multi-faceted prismatic billboards. Technological advancements in the OOH advertising domain are substituting static billboards and posters with wallscapes, digital signage, novel displays and wraps. Giant digital billboards draw the attention of people passing by. Furthermore, billboards are being created to incorporate audio visuals to catch the attention and stick in the memory of target audiences. Such innovative billboards are being erected to watch live events and sports in roads, airports, among others.
Advertising firms made up the biggest segment in the advertising, public relations and related services market capturing a market share of close to 38%. Advertising companies create advertising campaigns and place them in different media. They also provide services such as account management, provision of advertising material and creative services.
WPP, Omnicom Group, Publicis Groupe, Interpublic, Dentsu, Havas, Mdc Partners, and Hakuhodo are amid the leading players in the marketplace.
Topical research publication “Advertising, Public Relations, And Related Services Market Global Report 2017” created by TBRC provides an all-encompassing evaluation of the market on a global level.
The report defines and explains the marketplace, analyses the market size covering historic development of the market and providing future forecasts. It also sheds light on the drivers and restraints underpinning and controlling the market growth. The research study offers detailed market segmentation, alongside comprising regional and country breakdowns of the market. The report gives a granular analysis of the competitive scenario, examines market shares, and canvasses the leading companies. It also identifies key financial deals that have taken place in the market in recent years; limelights possible future developments and approaches taken by companies. Furthermore, the report compares the market with other segments of the design, research, promotional and advisory services market by growth and size, historical and forecast.
For other in-demand reports by the publisher visit The Business Research Company (TBRC) page at MarketPublishers.com.