Global Digital Consumer Marketplace Discussed by Euromonitor in Its Discounted Report Available at MarketPublishers.com

14 Jul 2017 • by Natalie Aster

LONDON – Globally, smartphones are turning into an extremely indispensable device and gradually becoming the default screen for brand engagement and e-commerce transactions. In Western Europe, for instance, where digital consumers are carrying out more commerce activities via the Internet and doing so more frequently on mobile devices over against computers. Furthermore, buying decisions made by consumers in the region are greatly influenced by what friends and family members say. Digital consumers from pole to pole state that saving money and time are the key motivations for shopping online. Mealtime, availability and security of payment options could restrain web-based shopping. Digital backbone, buying capacity bode well for future e-commerce expenditure.

Discounted research report “Digital Consumer in 2017: Key Insights and System Overview” elaborated by Euromonitor offers an in-depth analysis of the digital consumer universe.

The research study sheds light on the factors driving change today and that are set to do so in the offing; gives an in-depth understanding motivation factors; limelights micro trends, and provides detailed forward-looking outlook for the market. It includes up-to-the-minute estimates and comment.

The study includes proprietary Digital Consumer Index, which leverages 2,500 data points to assist companies in identifying digitally attractive marketplaces. The report also covers insights from the system, including an in-depth analysis as to the influence of AI, IoT and AR/VR on commerce.

More discounted and new market research reports by our partner can be found at Euromonitor page.

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