Digital Consumer in 2017: Key Insights and System Overview

June 2017 | 23 pages | ID: DF5F932A7B9EN
Euromonitor International Ltd

Abstracts

This briefing offers a tour the Digital Consumer system, as well as an overview of changes and improvements made in the 2017 edition. One notable addition is the proprietary Digital Consumer Index, which leverages 2,500 data points to help companies identify digitally attractive markets. This overview also features insights from the system, including analysis as to the impact of artificial intelligence (AI), the Internet of Things (IoT) and augmented and virtual reality (AR/VR) on commerce.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Digital Consumer in 2017: Key Insights and System Overview
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