Hong Kong, China Beauty & Personal Care Market Discussed by Euromonitor in Its New Report Available at MarketPublishers.com

26 Jun 2017 • by Natalie Aster

LONDON – The beauty and personal care market stagnated during 2016. Several products are notable for their innovation and marketing efforts as of 2016; nevertheless, Hong Kong has lost its attraction for holiday-makers from both the mainland and from overseas. The other way round, a host of niche beauty and personal care brands continue to see the potential of coming into Hong Kong, introducing the intensification of competition among the market players, but also more alternatives for customers. Still, Hong Kong keeps on offering solid motivation factors for consumers to do shopping given the presence of products and the convenience of purchases.

All in all, Hong Kong is still a lucrative marketplace for brands to come into to create increased exposure for their products. Hong Kong consumers in themselves are extremely broad-minded and interested in novel products, whilst tourists from mainland China are also more informed about novel products from overseas. The availability of big department stores, shopping malls, and districts also offers great prospective venues for brands to introduce themselves to shoppers in manifold ways.

Lip products, without doubt, took the spotlight amongst all new product management in 2016. Dominated by the Korean beauty trend, lip make-up has turned into a major focus for purchasers.

The organic beauty segment is poised to gain traction in the offing. Customers are also increasingly worried about the side effects the beauty and personal care products exert on their bodies. Furthermore, they are increasingly concerned about the damage to the environment when buying these products.

New cutting-edge market research report “Beauty and Personal Care in Hong Kong, China” elaborated by Euromonitor offers an in-depth analysis of the beauty and personal care marketplace on a national level. It evaluates the size and structure of the marketplace; discusses the growth sectors and key factors fuelling change; outlines the up-to-the-minute buzz topics and identifies emerging geographic regions. The study sheds light on the prevalent market trends and key categories, opportunities and threats, in tandem with discussing the burning issues with respect to the industry. The report canvasses the overall competitive scene and identifies the leading players and brands. Additionally, five-year forecasts are also provided in the report, as are the criteria for success.

More new reports by our partner can be found at Euromonitor page.

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