World Health & Wellness Market Analysed by Euromonitor in Its Topical Research Report Available at MarketPublishers.com

23 Jun 2017 • by Natalie Aster

LONDON – Average life span is dramatically surging from pole to pole, resulting in an increased necessity to tackle the ageing population. Nevertheless, leading ageing-related positionings, like CV health and bone and joint health, require reinvigorating, as they are the biggest segments but both demonstrating upsetting performance.

Ageing goes along with health challenge, however, it can be a positive process in case the proper approach is adopted. Keeping to a healthy diet is essential, and this creates opportunities for food and beverage manufacturers via prime positioning. CV health and bone and joint health, estimated at USD 8.2 billion and USD 15.7 billion, respectively, as of 2016 globally, are the segments are in need to be revitalised since both posted steep decline during the analysis period.

To revive the poor performance of the aforementioned segments the 2 key approaches need to be taken – innovate with products high in ingredients with approved health-giving claims or investigate newer ‘superfoods’ like curcumin or moringa, and pump in into strong science for prospective health claim approvals. Furthermore, education is vital and also engaging with the consumer from a more emotional and personal standpoint.

Topical market research report “Healthy Ageing: Opportunities In Cardiovascular and Bone Health Positioned Foods and Beverages” drawn up by Euromonitor offers an unbiased, all-encompassing analysis of the health and wellness marketplace on a global scale.

The study delves deep into the structure and size of the marketplace; identifies growth sectors and key drivers of change; casts light on the latest buzz topics, emerging regions/countries, prevalent trends and key categories, threats and opportunities, alongside pressing issues and white spaces in the industry. The report canvasses the overall competitive scenario and identifies the top players and brands; discusses the key factors impacting the wellbeing market space. The research study includes detailed five-year forecasts that illustrate how the market is anticipated to develop, as well as provides access to information on the criteria for success.

More topical market research reports by our partner can be found at the Euromonitor page.

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