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Low-Cost Long Haul Carriers to Threaten Position of Established Players, States Euromonitor in Its Topical Study Available at MarketPublishers.com

21 Jun 2017 • by Natalie Aster

LONDON – Low-cost long haul is undergoing a revival with the intensive route expansion of players such as AirAsia X and Norwegian Air Shuttle that are going further afield. These players are challenging the status quo for both schedule and low-cost air operators by upgrading their fleet with fuel-saving and high-capacity aircrafts alongside raising the possibility of increasing their involvement in partnerships with a view to boosting traffic volume and margins.

Leading low-cost carriers across Europe have been endeavoring to increase their margins via engaging in partnerships with various players. Ryanair and Norwegian are considering a partnership by way of shared feeder flights. This will eventually provide Norwegian access to destinations like Barcelona and several Irish cities, from where it will be able to expand its transatlantic passenger traffic flows to the USA.

The increased competition from low-cost long haul airlines is likely to threaten the growth and performance of entrenched market participants by coming up with less expensive fares with novel unexplored designations networks whilst tapping into the price sensitive user segments.

Topical market research report “The Risky Business of Low–cost Long Haul Airlines” drawn up by Euromonitor presents a comprehensive, unprejudiced analysis of the travel market on a global level.

The research study sheds light on the buzz topics, reviews key categories and prevalent trends and limelights the burning industry issues. It gives insights into emerging geographies, identifies growth sectors and canvasses the factors impacting the marketplace, ranging from innovation, prices, channel distribution to lifestyle and/economic influences. The report provides a keen look at the competition situation in the market and discusses the leading companies and key brands. Additionally, the study provides detailed projections illustrating how the market is poised to develop in the next five years, as well as outlines the criteria for success.

More topical market research publications by our partner can be found at the Euromonitor page


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Natalie Aster
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