China Leads Baby & Child-Specific Products Market in APAC, States Euromonitor in Its In-demand Report Available at MarketPublishers.com

24 May 2017 • by Natalie Aster

LONDON – The APAC region accounts for a rising share of the world’s sales of baby and child-specific products.

In spite of a deceleration in fertility rates, the region remains home to half the world population aged under 11, which, together with surging category sophistication and channel diversification, gives a boost to the fast market expansion in terms of value. China is a key market for baby and child-specific products, capturing 82% of the regional growth through to 2021, stimulated by the recent implementation of a two-child policy in the country.

In absolute terms, APAC was the major contributor to the world baby and child-specific products market growth by value during 2011-2016, adding USD 1.7 billion in sales, given the presence in the country of 790.3 million potential consumers under 11 years old.

India is turning into an essential market, contributing more to the category from 2011 to 2016 compared to Indonesia. This growth is being stimulated by novel consumers entering the market owing to a hike in consumer awareness and availability.

Comprehensive research study “Baby and Child-Specific Products in Asia Pacific” drawn up by Euromonitor presents an all-encompassing, granular analysis of the overall beauty and personal care market focusing on the region’s baby and child-specific products sector.

The research publication examines the structure and size of the marketplace; gives an overview of the growth sectors and identifies the factors driving change; pinpoints the emerging geographies; analyses major categories; limelights key trends, opportunities and threats; as well as canvasses various burning issues and white spaces pertaining to the market. The report offers a competitive analysis of the dominant market participants and leading brands. The study offers detailed projections giving insights into how the market is anticipated to develop through to 2021. The criteria for success are also discussed.

More in-demand market research reports by our partner can be found at the Euromonitor page

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