India Air Care Market to Witness Further Growth, Expects Bonafide in Its Report Available at MarketPublishers.com

15 May 2017 • by Natalie Aster

LONDON – Commercial places and home owners increasingly use air fresheners, as they are an essential tool used to emit fragrance. In India, there are different types of such devices: some of them comprise candles, plug-ins, sprays, gels, and oils.

People used to choose air fresheners thanks to their odor elimination functions, but now they choose these devices because of the pleasant odors they emit: rose, jasmine, lavender, lemon, etc.

Air care has turned into a serious business, and air freshener manufacturers do their utmost to attract customers by launching aggressive campaigns and advertising.

There are three market segments (on the basis of product types): car, bathroom, and room fresheners.

Car fresheners are available in different forms: gels, aerosols, gels, liquid, and more. This market segment is set to grow at a CAGR of over 15% in the coming years.

The room fresheners segment is ignited by such factors, as changing lifestyles, the rising standards of living, and more.

In the meantime, the overall market is driven by the rising consumer preferences for decorating homes, changing demographic trends, etc. Aromatherapy is gaining traction in the country thanks to the variety of applications.

J.K. Helene Curtis Limited, Dabur India Limited, and Reckitt Benckiser (India) Private Limited are some of the largest players in the country.

In-demand research report “India Air Care Market Overview, 2016-2022” developed by Bonafide Research & Marketing Pvt. Ltd. offers a comprehensive discussion of the Indian air freshener marketplace. The study starts with an all-round overview of the market.

It insightfully analyzes performance of the all market segments. The report proceeds with the coverage of the competitive landscape and profiles leading companies. Future outlook for this marketplace is at hand in the research study, too.

More insightful research reports by Bonafide are available at its page. 

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