UK Continues to Dominate Savoury Snacks Sales in Western Europe, Says Euromonitor in Its New Study Available at MarketPublishers.com
31 Mar 2017 • by Natalie Aster
LONDON – The savoury snacks market in Western Europe is witnessing solid growth, reaching USD 26 billion by 2021.
Western Europe is the 3rd biggest savoury snacks market worldwide, following North America and Asia Pacific. Whilst the economic growth in the region has been trailing behind the global average, the savoury snacks category keeps on being the most dynamic one in the Western European snacks marketplace. Protein-rich snack variants like seeds, trail mixes, nuts and non-potato chips offer the most lucrative opportunities. Country-wise, Turkey, the UK and France represent the ones to focus on.
Accounting for more than a third of total sales in Western Europe, the UK is the largest and one of the most buoyant markets in the region. Salty snacks account for 65% of the region’s overall savoury snacks sales. Potato chips represent is the most popular salty snack in the country, chiefly due to tradition. Besides being consumed as a well-loved pub and party food, the snack is also part and parcel of lunch.
Meantime, the soaring maturity of savoury snacks across the region is poised to hinder the sector’s growth. Promotions appear to be a good way to stand against maturity, and will likely be efficient in restoring or fortifying growth in France, Spain, Norway, Sweden and Austria. An increase in product diversity and availability is expected to act as a growth driver, with targeting the right marketing channels being the key.
New publication “Savoury Snacks in Western Europe” elaborated by Euromonitor offers a comprehensive guide to the market on a regional level.
The report examines the essential market growth drivers and hindrances, pinpoints buzz topics, explores game-changing trends, sheds light on the lucrative opportunities and major threats, analyses key categories, and reviews emerging geographies. It provides competitive intelligence about top market participants and canvasses the overall competitive scenario, and also casts light on the major brands. Furthermore, the report provides a future outlook for the West European savoury snacks marketplace through to 2021.
The report provides market size data (historical and forecast), company shares, brand shares and distribution figures.
Please note that this report is available at a discounted price until March 31, 2017 ONLY! Take occasion by the forelock and get this report at a lucrative price!
For other research reports by this publisher follow Euromonitor International page at MarketPublishers.com.