Dark Chocolate Category Grows in Popularity in Japan, States Bonafide Research in Its In-demand Report Available at MarketPublishers.com

24 Mar 2017 • by Natalie Aster

LONDON – Japan’s seasonal chocolate sector saw the fastest growth compared to other product categories, at a 7.76% CAGR, over the past 5 years. Valentine's Day gave a boost to the revenue in this category, with other occasions such as White Day, Blossom Festival, New Year Eve, among others, following after.

Growing awareness about polyphenol in cocoa beans has altered the perception of Japan’s consumers that chocolate is a healthy food. The sales of milk chocolates are more or less sluggish, as this product does not contain much polyphenol but contain much sugar and fat.

Meantime, polyphenol-rich dark chocolate has grown popular on account of a recent bean-to-bar trend amid chocolatiers. Japan's ageing population currently hunts for confectioneries with functional benefits on the back of surging health issues.

Japan boasts a big chocolate product range that capitalises on functional chocolate products that contain flavonoids rich chocolate products. Chocolate makers worldwide are capitalising on this trend by marketing creative flavours and healthy ‘green’ foods.

Chocolate confectionery is poised to be the dominant confectionery subsector in the country through to 2022.

Lotte Confectionery, Meiji Holdings, Nestle and Fujiya and Morinaga are prominent players in Japan’s chocolate industry.

Topical report “Japan Chocolate Market Outlook, 2022” created by Bonafide Research & Marketing offers an all-around analysis of market performance on a national scale.

The study gives an analysis and forecasts of the APAC chocolate market, and then focuses on the market in Japan. The report provides data on the market size by value and volume, market shares by company, category and sales channel; and includes a pricing analysis. The research examines the foreign trade dynamics covering imports and exports. It canvasses the market dynamics, examines major market growth drivers and challenges, and also casts light on the current and future market trends and developments. Additionally, the research publication explores the competitive environment and profiles the 5 dominant market participants. Moreover, granular market size, market share and pricing forecasts for the overall domestic market and each of its categories can be found in the publication.

Other in-demand research studies by Bonafide Research & Marketing are available in this Market Publishers' catalogue

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