Chocolate Leads Western Europe Confectionery Market, States Euromonitor in Its Report Now Available at MarketPublishers.com

03 Feb 2017 • by Natalie Aster

LONDON – With per capita expenditure exceeding US 106, Western Europe accounts for the lion’s share of total spending on confectionery worldwide. Nevertheless, 2016 has witnessed flat growth as health issues and development of healthier snack substitute products have restrained confectionery’s growth dynamics in the region. In such a way, there are certain opportunities at market and category levels. Increasing in two-digit terms, Turkey is one of the markets to focus on and so are premium and little tiny chocolate products.

Chocolate is the most popular confectionery type in Western Europe. In Germany, the UK and France are the leading markets for chocolate in Western Europe. Furthermore, apart from Germany and Italy, chocolate is the only confectionery type that has demonstrated a positive momentum during 2002-2016. In Turkey, chocolate sales surpassed the sales of sugar confectionery in 2010 to amount to more than US 1 billion in 2016. Whilst children are the key target group for sugar confectionery, chocolate is of interest to a far wider audience and yields itself far better to innovation. Through birth rates will likely decelerate across the region, the popularity of chocolate is expected to continue into 2021.

In-demand research report “Confectionery in Western Europe” drawn up by Euromonitor International gives deep, true insights into to the size and shape of the packaged food marketplace with a focus on confectionary. The study sheds light on buzz topics, emerging geographic regions, categories and trends, growth sectors and factors driving change. The research publication canvasses the competitive scene, identifies and examines the dominant players and major brands. Furthermore, detailed 5-year forecasts evaluating the sector’s future development are presented in the study as well.

More in-demand reports by Euromonitor are available at its page. 

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