Latin America Pay-TV Sector Saw Strong Growth Recently, Says Pyramid Research in Its In-demand Report Available at MarketPublishers.com
17 Jan 2017 • by Natalie Aster
LONDON – The Latin American pay-TV market has been registering robust growth rates over the past few years, primarily underpinned by enhancements in average levels of GDP per capita in the majority of markets and the increased availability of budget-friendly service offerings, like prepaid direct-to-home (DTH)/satellite broadcasting.
Meantime, comparatively low rates of service penetration imply that there remains considerable room for growth.
In spite of the fact that DTH satellite and cable will likely remain the most commonly adopted pay-TV technologies through to 2021, both are set to lose ground to IPTV. This trend is expected to be bolstered by operators' increased investments in FTTH/B due to the surging demand for faster Internet connection speeds, alongside supporting the launch of convergent service offerings, where media and pay-TV services play a vital role.
The demand for OTT video services is projected to witness a strong increase in the coming five years, which is set to pose a challenge to the conventional pay-TV business of most providers in the long run.
In-demand research study “Pay-TV in Latin America: Multiplay Service Bundling and Investment in FTTH/B to Drive Service Adoption” drawn up by Pyramid provides an insightful review of the pay-TV market on a regional level.
The report provides insights into the overall market size and speculates on the future of the pay-TV sector in the region by providing forecasts of key performance indicators to 2021; it also presents an all-round analysis on the market across specific countries. The study canvasses the key challenges and drivers impacting the region’s pay-TV market from competitive, regulatory, technology and demand perspectives. It gives details of the strategies and business models of the 3 major domestic pay-TV service providers to take the lead in this market. The research publication concludes with a range of key findings and essential recommendations for industry stakeholders.
Many other reports by this publisher are offered at the Pyramid Research page.