PCE Market to See Increase in Online Sales, Says Verdict Retail in Its Report Available at MarketPublishers.com06 Jan 2017 • by Natalie Aster
LONDON – The personal care electricals (PCE) market is mainly characterised by product innovation. Consumers buy PCE products to substitute old worn-out products, buy as a present or because there is something new on offer. With a new product launch, like the Dyson hairdryer or the Babyliss Curl Secret styler, the market roars ahead.
The PCE market is brand-led with customers after the latest must-have model or brand; only 4.8% of consumers buy retailer own-brand items.
Most consumers continue to buy PCE items from physical stores rather than via internet retailers, though only by a slim margin. Currently, consumers tend to purchase PCE products online over the next 2-3 years.
As of 2016, the PCE market has witnessed stable growth of 2.4%, driven mainly by the hair-styling sector. During the next 5 years, the electric toothbrush category is poised to gain market share, capturing 32.1% of the PCE market by 2021, and is expected to drive the overall market growth.
Topical research report “Personal Care Electricals” drawn up by Verdict Retail offers a detailed guide to the PCE market, offering both value and volume forecasts to 2021. The report gives quantitative and qualitative insights into the UK market, examining key trends in the marketplace.
The study reviews the key issues and success strategies within the PCE market in the UK; takes a deep look at the overall market size and forecasts for the UK PCE market. It sheds light on the top players including an analysis of the market shares and outlook; presents a granular look at what, how and where people are buying PCE items.
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