India Packaged & RTD Tea Market to See Impressive Growth through 2021, Projects Bonafide in Its New Report Available at MarketPublishers.com26 Dec 2016 • by Natalie Aster
LONDON – Convenience, taste, ingredients and price are the key influential factors that determine demand for tea in India. The demand for this hot beverage varies with region across the country.
Nowadays, consumers give preference for new, sophisticated and innovative products; premium (branded) tea have taken dominance in the country’s market. Along with rapidly increasing consumption of tea in India, especially amid young and busy population, the country’s demand for RTD tea has exhibited considerable uptake during the past recent years. The demand for RTD tea beverages is also propelled by the health and wellness claims made by popular brands.
The Indian packaged tea market is likely to see impressive growth at a 14% CAGR through the next 4 years.
Among all product categories, the black tea segment takes lead in the national packaged and RTD tea market. Meantime, green tea is also increasing its presence, especially amid young consumers primarily due to its health benefits.
Nestea by Nestle and Lipton by HUL are the top players in the Indian RTD tea market, whereas Peach and Lemon are the most popular flavours.
Cutting-edge research report “India Packaged & RTD Tea Market Outlook, 2021” prepared by Bonafide Research & Marketing gives a detailed overview of the Indian packaged and RTD tea market and uncovers updated statistics on the country’s market performance. It contains details on the market dynamics, segmentation, shares, top brands and competitive landscape. This research study highlights top emerging trends, discusses burning issues and presents an all-round future outlook for the Indian packaged and RTD tea market through 2021.
Other research studies by this publisher can be found in the Bonafide’s catalogue.