UK Window Dressings Sector Growth to Slow Down, States Verdict Retail in Topical Report Available at MarketPublishers.com
05 Dec 2016 • by Natalie Aster
LONDON – The growth of the UK market for window dressings is set to slow down to 1.4% in 2016, giving place to the homewares sector, owing to a decrease in consumer confidence, a more sluggish housing market in H2 and the instability in the economic system in the aftermath of the Brexit vote, with buyers postponing bigger ticket homewares purchases, such as shutters and curtains.
Dunelm is the largest players in the country’s window dressings market, making advantage of its specialist credentials to hold considerable destination appeal in the category. And the company’s share is likely to keep on growing due to its made-to-measure approach, as well as competitive pricing.
Stores remain a key part of the process of researching and browsing, with 33% of shoppers of blinds and 37.5% of shoppers of curtains visiting physical outlets before making purchases. Showcasing many options in stores via samples, product displays and room sets is important to help shoppers to limit product choices.
46.3% of shoppers of window dressings purchased the category to fall for a novel look, design or fashion trend, pointing out that there is a strong appetite for more classy and chic window dressings, with shoppers being eager to keep up with trends.
Topical research report created by Verdict Retail titled “Home Retail Series: Window Dressings” provides trustworthy, detailed information on the UK window dressings market, with volume and value forecasts up to 2021. The study offers in-depth qualitative and quantitative insights into the market in the UK, examining key trends in the marketplace based consumer data obtained from an exclusive survey. It provides in-depth analysis of burning issues and success strategies, market size estimates plus forecasts, profiles of the retailers including a detailed review of the dominant players covering market shares, data on customers and future outlook, as well as comprehensive consumer data shedding light on what, how and where people are purchasing versatile window dressings.
Many other research studies elaborated by this publisher are available in the Verdict Retail catalogue.