Customer Experience Becomes Increasingly Important for Telcos, Says IDATE in Its Topical Report Available at MarketPublishers.com01 Dec 2016 • by Natalie Aster
LONDON – The telecom market is saturated, and customer experience is something that is believed to be a key aspect for retail strategies of telcos. It plays a major role in improving customer loyalty and igniting revenue by subscriber.
Yet, this approach is relatively new if compare the telecom sector with other sectors (e.g. airlines).
The corporate culture in the telecom sectors has changed to the customer centric approach offering new opportunities to those who are engaged in customer experience management in the telecom sector. The need to employ Big Data tools also creates new opportunities for this business direction.
There are some factors challenging the customer experience, and a strategic focus on communication is one of them.
The surge in e-commerce has recently taken place, but the physical distribution network is also strengthening.
Telcos are now paying much attention to creating a modern and inviting store space. Besides, they are promoting self-service, not forgetting about maintain the human aspect.
In-demand research report “Telcos' Customer Experience Management: A Tech-Enabled Data-Driven Revolution” drawn up by IDATE Consulting & Research offers a comprehensive discussion of the customer experience management in the telecom sector. The study throws light on opportunities and challenges of the customer experience management.
It investigates digitalization of different relationship channels. The report explores opportunities that are associated with Big Data and analytics. The research study sheds light on aspects of this business direction, as well.
Reasons to Buy:
- keep abreast of the most trends of customer experience management within the telecom industry;
- see which opportunities and challenges it has;
- learn which opportunities are still untapped.
Other Markers Canvassed by IDATE Comprise:
More insightful reports by IDATA are available at its page.