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Global Licensed Toys Sales Reached New Highs in 2015, States Euromonitor in Its Market Research Report Available at MarketPublishers.com

15 Nov 2016 • by Natalie Aster

LONDON – The sales of licensed toys reached new heights in 2015, totaling USD 20.6 billion and translating to a 10% increase worldwide, mainly on the back of Star Wars’ success, but is there room for further expansion and growth? The outlook on the market is positive as smartphones’ fast-paced proliferation and overabundance of novel media content have made licensed toys more attractive than ever before, particularly as more markets cater to multigenerational and locally famous licences. The licensed toy sector growth is stimulating new market entries, which is further projected to boost the sales of licensed toys and produce a self-sustaining cycle of the licensed toy sector’s growth.

Many producers are seeking to pour funds in older licences appealing to multiple generations, enabling them to market to grown-ups and children alike. Meantime, there has been more emphasis laid on local licences, which are created within a marketplace and can appeal directly to a country’s unparalleled cultural aspects and connect with children much better.

Topical market research report “Traditional Toys: Licensing Becomes Core Driver of Growth” created by Euromonitor gives trustworthy, true insights into the market at a global level, focusing on the traditional toys and game segment, and on video games.

It delves deep into the market performance at global and regional levels, alongside offering category- and channel-level analyses. The report offers a strategic analysis of major factors having a bearing on the industry, reviews new product developments (NPDs), and also keeps track of major market trends, threats and opportunities. The study provides competitive intelligence on the leading firms, and presents detailed forecasts to give an assessment on how the marketplace is set to develop over the next five years.

It provides data on the market size (historical and forecast), brand shares, market shares, and distribution figures.

More insightful market research studies by this publisher can be found at Euromonitor page


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