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Washing Machine Settings are Continuously Improved, Says Euromonitor in Its New Report Available at MarketPublishers.com

26 Oct 2016 • by Natalie Aster

LONDON – Washing machine program settings represent the secondary selling point for end-users. They interact with the dial on a daily/weekly basis; that is why manufacturers face the need to ensure their relevance thought the whole replacement cycle of appliances. Washing machines are slow moving goods, but consumer lifestyles as well as washing habits are evolving swiftly. This forces manufacturers to search for the way to continuously deliver a new technology to consumers.

A replacement cycle across most EU counties averages 10 years, and washing machines are slow moving commodities. In the meantime, there is continuous rapid innovation of these appliances’ program settings. There are some drivers of the development of these settings, such as energy efficiency, extra care required for performance sportswear, and more.

Currently, many EU households still own washing machines that were produced ten or more years ago.

New research report “Dial Up: Laundry Settings Echoing Consumers Lifestyles to Remain Relevant” drawn up by Euromonitor International Ltd. offers an up-close look at the home care market. The study starts with an all-round overview of the marketplace. It identifies growth sectors and investigates factors that drive changes of this space.

The report discusses the competitive landscape in detail. The research study throws light on top players along with leading brands. It estimates a sizing of this marketplace in the past, at present. Future expectations on its sizing are also revealed in the research report.

Products explored in the study comprise: bleach, polishes, air care, toilet care, and more.

Reasons to Buy:

  • get a deep insight into the market for home care;
  • find out which sectors are poised to grow;
  • learn which factors are driving change;
  • see how strong the competition is in the marketplace;
  • get access to future outlook for this market space.

More new reports by Euromonitor can be found at its page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected]


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