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Instant Coffee to Gain Popularity in Asia, States Euromonitor in Its New Report Available at MarketPublishers.com

25 Oct 2016 • by Natalie Aster

LONDON – Accounting for a third of the worldwide coffee market, the instant coffee category keeps on growing by appealing to novel coffee consumers in the developing countries, whilst it fights to avert decreasing sales in North America, Europe and Australasia. The increasing orientation of the global instant coffee market to Asian consumers is projected to have a great impact on the market and on the competitive landscape. The value of the global instant coffee stands at USD 28 billion.

In developed countries, instant coffee is struggling due to pressure from fresh; meantime, there are large populations in the developing economies who are entering the coffee market for the first time ever and are reaching pout to instant because it is not expensive and easy to make. Hence, the global market is set to to grow in the offing largely driven by such consumers, many of whom are located in Asia.

With first-class coffee houses and pod machines claiming momentum in North America, Western Europe and Australasia to instant’s detriment, the best hope of the category to change the situation for the best will be to introduce some features of the ‘third wave’ into its products. This may happen to be a hard task however, as many customers are now of the view that instant is inherently of low quality.

Capturing half of the total market share, Nestlé is an uncontestable leader of the global instant coffee market. Though, it faces novel challenges to hold the field both from recently-formed global competitor JDE, and also a host of small, localised firms that seek to challenge Nestlé in individual regional markets where they can leverage their specific knowledge against the worldwide leader.

New research report “Keeping Robust: Global Trends in Instant Coffee” drawn up by Euromonitor International gives an up-close look at the world’s hot drinks market with a focus on instant coffee. It gives market size data and growth figures; provides an analysis of the main market categories; keeps track of the key industry trends, threats and opportunities; provides a strategic analysis of key factors influencing the instant coffee market. The study canvasses the competitive scene and sheds light in the market leaders and top brands.  Furthermore, detailed five-year forecasts of the instant coffee market development are also provided in the report.

More new market research reports by Euromonitor can be found at its page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
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