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Switzerland Beer Market Saw Modest Increase, According to Canadean Research Report Now Available at MarketPublishers.com

07 Oct 2016 • by Natalie Aster

LONDON – With healthy lifestyles becoming trendier and a reduction of purchasing power, the beer sector saw modest increase. The beer market in Switzerland kept on losing ground to overseas supplies driven by the soaring value of the Swiss franc. Amid the types of beer, Lager dominated the market accounting for 94% of the overall volume. The premium segment witnessed a 1% growth as consumers looked to the segment for premium regional brands and craft beers.

Strong beer witnessed stagnation as of 2015 following years of robust growth as customers shifted toward healthier hydration.

Discount shops witnessed an upsurge in consumption as more consumers endeavored to save up on their favourite beer brands or even to try completely new ones.

High Swiss franc had a bearing on the price of a range of the super premium brands that made the brand beyond the reach of consumers on the lowest income.

Heineken Switzerland AG, Schützengarten AG, Sonnenbräu AG, Ausländische BiereFeldschlösschen Getränke, Brauerei Falken AG, and Rugenbräu AG, amid others, are the key players in the industry.

Topical publication “Switzerland Beer Market Insights Report 2016” elaborated by Canadean gives an all-round overview of the Swiss beer industry, offering comprehensive insights into historical background, current performance and outlook of the market.

It provides actual beer consumption volume figures based on segment, brewer, brand, packaging and distribution (on-/off-premise), short-term forecasts. The report covers top line data on import and export, production and consumption volume with detailed forecasts. The study examines the value by distribution channel including forecasts; provides selected on/off-premise retail prices; offers details of new beer product launches by company; canvasses the competitive scenario in the beer marketplace, with analysis of the performance of the key companies. The report includes an insightful examination of the factors driving both present-day and emerging trends in the beer marketplace.

More comprehensive market research studies by Canadean are available at its page


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected]


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