Global Telcos Pursue Various Innovative Strategies to Retain Market Share, States WiseStrokes in New Report Published at MarketPublishers.com16 Sep 2016 • by Natalie Aster
LONDON – The growth in the number of subscribers has decelerated on the back of the saturation in the developed economies and dearth of affordability for subscribing to mobile services in the underdeveloped nations.
With a view to increasing the monetisation from the current customers, retaining their market share due to intensifying competition, the telecommunications companies are seeking multi-pronged strategies raging from innovative service offerings, customer experience management (CEM), 24X7 connectivity services, personalised content delivery, among others.
Apart from expanding and upgrading their existing networks, telcos are also focused on taking advantage of the current fixed line infrastructure, by offering multiplay bundled services. Furthermore, fixed services are also being promoted to mobile clients as bundled services.
Verizon, AT&T, Singtel, Vodafone, Optus Australia, Spark, Telenor Pakistan, Airtel, Swisscom, Globe Telecom, Ooredoo, Boost Mobile, Mobily, Dialog, Ncell, Orange, MTN, DiGi, Etisalat, Sprint, M1, and Claro, amid others, are the dominant players in the industry.
New study “Global Telcos Multi-pronged Service Offerings in 2016” drawn up by WiseStrokes provides an insightful discussion of the various services and strategies being sought by the telecommunications companies globally to boost their revenues and enhance customer satisfaction. The publication gives a detailed analysis of the global fixed and mobile telephony market and limelights the trends in the emergence of mobile telephony worldwide and region-wise, alongside presenting information on mobile subscribers for different technologies – 2015 versus 2016, as well as granular forecasts of the world smartphone shipments through to 2021, based on mobile OS and vendor. The report includes the survey findings based on inputs from over 50 global telecommunications firms for the various pricing strategies favoured and adopted by the world’s leading telcos. The report further casts light on the innovative services being offered and strategies being adopted by the telcos worldwide.
More research studies by this publisher are available at WiseStrokes page.