Latin America Leads Global Concentrates Market, States Euromonitor in Its New Report Available at

31 Aug 2016 • by Natalie Aster

LONDON – The main thing that attracts consumers to concentrates (if compared to other soft drinks) is their value.

Latin America can boast the highest consumption of concentrates, and the consumption is particularly high in Mexico, Brazil and Argentina. This region accounts for approximately 50% of all RTD volumes.

Brazil and Argentina are set to continue leading the race in the upcoming years, while the demand may decline in Mexico due to sugar concerns.

In the meantime, the consumption has declined in North America owing to the demand drop in the USA.

Powders and liquids account for around a half of the category in terms of value, but liquids may become the leader as they are expected to show healthy growth in the upcoming years.

Tang represents the largest concentrates brand globally, and it is the only brand that has truly worldwide penetration.

New research report “Staying in the Mix: The Global Concentrates Market in 2016” drawn up by Euromonitor International Ltd. offers an up-close look at the world’s market for concentrates. The study provides a 360-degree view of the global marketplace. It covers major trends and developments in this space.

The report casts light on growth sectors and sheds light on factors that drive changes in the marketplace. The research study investigates trends in the competitive landscape and shares details on top players. It discloses company shares and focuses on leading brands.

The research report looks at regional performance and comprises valuable information on major countries. Future prospects of the global market are also discussed in the study.

Reasons to Buy:

  • get a detailed picture of the global marketplace;
  • obtain valuable information on trends and developments;
  • find out which companies and brands rule this space;
  • learn how the marketplace is set to develop in the years to come.

More new reports by Euromonitor can be found at its page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970